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    Marketing Mix Topshop

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    Topshop Market According to Mintel (August 2003)‚ UK consumers keep on spending on clothes‚ even when they are cutting back in other areas‚ with total consumer expenditure on clothing in the UK reaching £34‚825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period. Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled‚ the slowdown in fashion retailing

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    after the western operations in India.   The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. Mc Donald has become an integral part of today’s Indian metros.   PESTLE ANALYSIS   Pestle analysis is the done to analyze the macro environmental factors of a company or Industry.    Political Factors   The operation of any international company would be influenced by the local regional policy and rules. Similarly Mc Donald’s India

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    Topshop

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    Strengths Topshop being a popular brand never fails to have the latest styles and fashion trends. It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles. Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality. Weaknesses Although aimed at a younger target market Topshop is said to be slightly higher priced than the

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    such as Topshop‚ which has carved out a reputation for its ability to pre-empt the latest catwalk styles at affordable prices and with the shortest possible lead times. The UK market for women’s clothing is forecast to grow by almost 10% between 2003 and 2008 to reach a value of nearly £12.8 billion.Tops will remain the largest sector contributing a value of £2.9 billion by the year 2008‚ accounting for almost 23% of value sector share (Source: Euromonitor) Achievements Topshop has undergone

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    topshop

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    ABOUT TOPSHOP: Topshop is a well known British‚ multinational clothing retailer which specialises in the latest fashion converning clothes‚ shoes‚ accessories and make-up. Out of its 440 shops across the globe‚ 300 of these are based in Britain. Topshop is owned by Arcadia Group Ltd. The company has managed to avoid paying U.K tax as the owner is a resident of Monaco. Other current operations include; Dorothy Perkins‚ Evans‚ BHS and Miss Selfridge. Topshop are introducing the idea of a plus

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    Topshop

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    Topshop BRANDING ASSIGNMENT Made by—Ramona 28.5.2013 Topshop is a British multinational retailer which specialises in fashion clothing‚ shoes‚ make-up and accessories. It has around 440 shops‚ 319 of which are in Britain‚ across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%)‚ which is controlled by Sir Philip Green and owns a number

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    Pestle Analysis

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    PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it

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    Pestle Analysis

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    introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization‚ which should be identified in order to  aid company’s so they can achieve optimum performance . (c) . pestle analysis’ also help in the decision making process a as it gives companies more knowledge about their business . pestle analysis is divided in 6 main categories which are Political‚ Economic‚ Social ‚ Technological‚ Legal‚ Environmental

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    Topshop Swot Analysis

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    Introduction Topshop is a fashion store that has around 300 stores in the UK‚ and over 100 in international places. It was launched in 1964‚ and Topshop has become one of fashion’s largest success stories. They have captured the most fashionable styles every seasons‚ its bold and saucy approach to style has attracted fashion-conscious shoppers and industry insiders alike. Topshop’s triumph has been impressive‚ despite its humble start. Topshop started in the basement of Peter Robinson department

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    Pestle Analysis

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    Compiling and Using a “PESTLEAnalysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school’s environment that could affect its risk profile. It may help them carry out a more comprehensive analysis. The initials stand for: Political e.g. a new government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. Economic e.g. central or local

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