A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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1. Jusik Hoesa (Stock Company) Jusik Hoesa is the only form of corporate entity that is allowed to publicly issue shares. The vast majority of corporations in Korea chose the Jusik Hoesa corporate form. It is also the most common corporate form that foreign companies chose for their subsidiaries. 2. Yuhan Hoesa (Limited Liability Company) Yunhan Hoesa is a closely held company that is prohibited from having more than 50 shareholders. In recent years a few foreign companies have chosen the Yuhan
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communism. This is what North and South Korea are going through right now. The North wants to reunite with the South because they are in an economic hole. Because of North Korea’s historic ties to China and South Korea’s ties to the United States‚ this very local conflict between two small nations has potential global
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American 19th-century suspension bridge. It will be observed like a case study following the framework of a specific analysis tool. The structure that is chosen is the Brooklyn Bridge which was completed in 1883 and that took 14 years to be completed. PESTLE Analysis is a useful tool for identifying the relevant external factors which influenced
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KIA in South Korea‚ A Porter’s Diamond Perspective Timothy J. Rausch Mount Vernon Nazarene University MSM002MV MAN6093 Global Business October 11‚ 2008 Introduction KIA‚ which means “arise from Asia” in Korean‚ started out making bicycles prior to World War II (Kia Motors Corporation‚ 2008). The company developed the manufacturing of steel bicycle tubing into a multi-national corporation producing cars and trucks. Prior to merging with Hyundai in 1998‚ Kia was the second largest producer
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Intercultural Business Communication 2011 Abstract This report has reviewed the culture of Korea by using Hofstede‟s five dimensions of national culture (1997). Culture is defined and critique of the five dimensions is discussed‚ followed by the analysis of Korea culture that shows significant contrasting cultural values with Western countries. Moreover‚ stereotypes of Korea seem related to the power distance and collectivism culture‚ deriving the strong bond in nationalism and respect to
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3/12/2013 Economics Discourse toward South Korea’s Future challenges An analysis of the Sustainability Report (an organizational report which gives information about economic‚ environmental‚ social and governance performance) states the fact that Samsung Group was ranked number one for sales among global IT companies for the first time in 2009. By reviewing the outstanding performance of Samsung‚ an information technology company established in South Korea in 1969‚ it is conspicuous for citizens
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launch Jet.net. On considering many potential candidates‚ South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry. Market Analysis The broadband market in South Korea has significantly grown in the last six years‚ to the extent that South Korea has become the worlds leading nation for broadband internet
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to South Korea Hashanthi Welikala Francesca Coralina Omorogbe Asha Jane D’Cruz Cindy Kuan Sophia Lai Introduction Where once‚ the South Korean society solely relied on the produce of their country as a source of goods‚ they are slowly turning towards imports from other nations‚ such as Australia for their goods and services. Australia is renowned for their agricultural excellence‚ and hence has become a major exporter of foods to South Korea. In this
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