II. ENVIRONMENTAL ANALYSIS………………………………………………………..4 2.1 NEAR ENVIRONMENTAL ANALYSIS……………………………………………4 II.A.1 MARKET REVIEW…………………………………………………………..4 A. CHANGES IN DIGITAL CAMERAS MARKET IN RECENT YEARS.4 B. CUSTOMER BEHAVIOURS……………………………………………4 II.A.2 FUTURE MARKET ATTACTIVENESS……………………………………5 II.A.3 COMPETITORS ANALYSIS………………………………………………..5 II.A.4 TARGET MARKET ANALYSIS……………………………………………5 II.A.5 DISTRIBUTION………………………………………………………………6 2.2 REMOTE ENVIRONMENTAL ANALYSIS………………………………………..6 2
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CANON STRENGTHs: * Strong promotion: Canon India photo Marathon Contest 2011. Prizes- Grand prize: Photo clinic tour to Tasmania‚ Australia for top 2 winners 2nd prize winner: Wins the EOS 600D ( 18-55mm lens kit ) 3rd prize winner: Wins the EOS 550D ( 18-55mm lens kit) 4th prize winner: Wins the EOS 1100D (18-55mm IS lens kit) Held at three places simultaneously-
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Company Background The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing‚ snack and diary product company‚ Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles‚ snack‚ confectionery and beverages. Mamee Double Decker not only sells its product
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American 19th-century suspension bridge. It will be observed like a case study following the framework of a specific analysis tool. The structure that is chosen is the Brooklyn Bridge which was completed in 1883 and that took 14 years to be completed. PESTLE Analysis is a useful tool for identifying the relevant external factors which influenced
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way. * Ministry of Trade and Industry (MTI) provide the vision of make Singapore a leading global city of talent‚ enterprise and innovation. * SPRING Singapore (Standards‚ Productivity‚ and Innovation Boards) helps for growing innovative companies and fostering and encouraging a competitive SME sector. * Lemon Law will not only benefit consumers and retailers but also boost Singapore’s retail industry in the long run. * Singapore is a country where enforcement units are very efficient
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PESTLE analysis‚ which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many
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Case Study: Canon - Competing on Capabilities Introduction In 1925‚ a German camera maker named Oskar Barnack‚ developed a new‚ ground-breaking camera called the Leica. It was not until 1933 that a company responded to the success of Barnack’s creation and produced their own 35 millimeter version of his innovative design. Thus was born the Canon Company. By the 1950’s‚ Canon attained the title of leading producer of cameras in Japan. Since that time‚ Canon has made it a point to expand and diversify
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technology Liberalization of cross-border trade Development of services that support IB Growing consumer pressures Increased global competition Changing political situation Expanded cross-national cooperation Criticisms of Globalization Why Companies Engage in IB Threats to National Sovereignty Skewed economic growth (pressure on natural resources) Growing income inequality Threat to cultural and social changes To expand sales To acquire resources To minimize risk Strategic
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What is PESTLE Analysis? PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. 1. Political: These factors determine the extent to which a government may influence the economy or a certain industry. [For example] a government may impose a new tax or duty due to which entire revenue generating
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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