increasing sales and achieving a sustainable competitive advantage. Profit earning is the ultimate aim of a business organization. So in order to survive in a highly competitive market and earn a high profit‚ an organization need to conduct proper analysis and evaluation of the business environment and the customer needs. Based on these evaluations adequate marketing strategies are formulated which contributes to achieving the goals and objectives of the business. STATEMENT OF THE PROBLEM Marketing
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BSNL August marked an important transition at Bharat Sanchar Nigam Limited (BSNL). Gopal Das took over as chairman and managing director (CMD) of the state-run‚ integrated telecom service provider‚ following the retirement of former CMD Kuldeep Goyal. His appointment is being looked upon with much anticipation as a lot rides on him. The once-coveted telecom operator has been on a downward spiral and Das will need to dip into every resource and skill he has acquired during his 35-year-long telecom
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SWOT Analysis Strengths • BSNL is the India’s leading telecommunications and broadband Internet provider. • Provides global telecommunication services 90 million customers in India; • Provides 27.45 million fixed- wired line telephones with network connections‚ and local telephone exchanges; • Operates more than 72 million wireless subscriber; • Owns largest cellular provider in whole India; • BSNL communication has moved into new areas as technology improves and into new innovation like
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[pic] TABLE OF CONTENTS 1. Acknowledgement 2. INTRODUCTION 3. BSNL SERVICE 4. Customer Relationship Management ➢ MARKETING STRATERGY • Marketing Objective • Marketing Process • Social Responsibility ➢ CONSUMER SERVICE 5. Complaints Handling ➢ Complaints: A Critical Form of Communication ➢ Why is Complaints Handling Important
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KURUKSHETRA‚ HARYANA GUIDED BY: SUBMITTED BY: Mr. YOGESH Monika Chauhan BSNL‚ KKR ROLL NO. 3509087 ECE
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PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it
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introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization‚ which should be identified in order to aid company’s so they can achieve optimum performance . (c) . pestle analysis’ also help in the decision making process a as it gives companies more knowledge about their business . pestle analysis is divided in 6 main categories which are Political‚ Economic‚ Social ‚ Technological‚ Legal‚ Environmental
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Compiling and Using a “PESTLE” Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school’s environment that could affect its risk profile. It may help them carry out a more comprehensive analysis. The initials stand for: Political e.g. a new government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. Economic e.g. central or local
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PESTLE analysis to explain company’s international strategy for I. INTRODUCTION Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances‚ the key standards of business are similarly
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PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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