INTRODUCTORY CHAPTER Economic Reforms in Myanmar: Pathways and Prospects Hank LIM and Yasuhiro YAMADA This chapter should be cited as: Lim‚ H. and Yamada‚ Y.‚ 2012. “Economic Reforms in Myanmar: Pathways and Prospects.” In Economic Reforms in Myanmar: Pathways and Prospects‚ edited by Hank Lim and Yasuhiro Yamada‚ BRC Research Report No.10‚ Bangkok Research Center‚ IDE-JETRO‚ Bangkok‚ Thailand. Introductory Chapter Economic Reforms in Myanmar: Pathways and Prospects Hank LIM and Yasuhiro YAMADA
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of external factors by a PESTLE analysis has been crucial in TESCO’s success. This is because TESCO has taken into account the implications for consumers‚ employees‚ stakeholders‚ associated organisations and the company’s mission statement. Each external factor would have been and continues to be examined and categorised in terms of whether its implication is negative or positive‚ large or minor significance‚ intermittent or continuous impact and so on. PESTLE analysis factors examined: Politically
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Kingdom In-depth PESTLE insights PESTLE Country Analysis Report: United Kingdom REFERENCE CODE: ML00002-031 © MarketLine. This report is a licensed product and is not to be photocopied PUBLICATION DATE: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-031/Published 05/2013 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure in the
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Organisations utilise different analytical tools like PESTLE‚ STEEPLE and others to evaluate these external factors to help the company formulate their working strategies and marketing campaigns to give tough competition to their competitors. In the case of fashionrush.com‚ PESTLE analysis would help the company to increase the efficiency of their marketing campaign that would further help the company to increase their
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five-star hotel with exceptional service quality‚ while enjoying the beauty of the country. The target groups of customers are not limited only to local high income Burmese‚ but also foreign visitors who come on a business or vacation purposes in Myanmar. Myanmar is a resource-rich country with a lot of unseen and attractive destinations. If developed properly‚ the country has a high potential for growth in the tourism industry in the future. However‚ due to the high level of risks of its cultural‚ economical
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PESTLE Analysis PESTLE ANALYSIS Summary The Turkish government is made up of democratically elected representatives of the people divided into several ruling bodies. In September 2010‚ a referendum on constitutional reform backed amendments to increase the control of parliament over the army and the judiciary. Turkey is a strong proponent of liberal trade and investment policies. The European Union (EU) accession negotiations have required the country to increase the role of the private sector
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PESTLE Analysis A PESTLE analysis for Mydin must consider all the important external factors impacting on the company. These factors may have political‚ economic‚ social and culture‚ technological‚ legal or environmental dimensions. These forces‚ although out of the company’s control‚ may have an impact on the success of any future plans. By considering them‚ a company can change direction‚ build contingencies‚ identify new opportunities or do nothing at all. It is an important part in the strategic
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PESTLE ANALYSIS BY PEPSICO. PepsiCo is the largest selling beverage the world over‚ of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market‚ and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham
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Foreign Trade of Myanmar From 2009‐2010 to 2011‐2012 A/U ‐ US $ Million Sr. S Fiscal Y Fi l Year No. 1. 2009-2010 2. 2010-2011 3. 2011-2012 Export E 7586.94 8861.01 9135.60 Import I 4181.40 6412.73 9035.06 Volume of V l f Trade 11768.34 15273.74 18170.66 Balance of B l f Trade (+) 3405.54 (+) 2448.27 (+) 100.54 Myanmar’s Foreign Trade by Commodity Myanmar’s Foreign Trade by Commodity From 2009‐2010 to 2011‐2012 A/U ‐ US $ Million Sr. No. 1. 1 Export (a) Agricultural Products
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Kachin In the Kachin state the inhabitants are racial groups such as Kachin‚ Bamar‚ Shan‚ Chin‚ Naga etc. The main religious are Buddhism and Christianity. The majority of the people there speak Myanmar‚ racial dialects such as Jinphaw; Rawan‚ Lisu‚ Lacheik‚ etc are also spoken. There is traditional Manao Festival of Kachin nationals. Htaungka dance of the Kachin nationals is also popular. New Year festival‚ wedding ceremonies and harvest festivals are also held. Kayin The national races such
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