Analysis Of “Lidl” Developed by: Stream 134‚ Group 1317 Vladimir Georgiev 12114002 Lora Tsoneva 12114191 Introduction Lidl is a German discount supermarket‚ operating a chain of over 9000 stores across Europe. In Germany Lidl has an upmarket image attracting the middle class. However‚ Bulgarian consumers perceive Lidl to be down market retailer attracting low income families. History of the company Schwarz Beteiligungs GmbH is the holding company of the Handelshof and
Premium Retailing Brand
PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it
Premium Strategic management
introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization‚ which should be identified in order to aid company’s so they can achieve optimum performance . (c) . pestle analysis’ also help in the decision making process a as it gives companies more knowledge about their business . pestle analysis is divided in 6 main categories which are Political‚ Economic‚ Social ‚ Technological‚ Legal‚ Environmental
Free PEST analysis Economics Emerging markets
Compiling and Using a “PESTLE” Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school’s environment that could affect its risk profile. It may help them carry out a more comprehensive analysis. The initials stand for: Political e.g. a new government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. Economic e.g. central or local
Premium PEST analysis SWOT analysis Analysis
Pestle Analysis for Lidl P: As we know this factor is determined on how what degree the government intervenes in the economy. This can affect supermarkets such as Lidl in a number of ways; these are as follows‚ the national minimum wage and taxation. The minimum wage will affect Lidl because if the government have the national minimum wage low the level of people who want to work will be very low‚ this is due to the fact that people will not work for low level of pay. Taxation in the country will
Premium Minimum wage Consumer protection Tax
as a grocery wholesaler. Today‚ Lidl is one of the largest grocery retailers in Europe. The first Lidl stores were opened in 1973 and by the 1980s Lidl was a household name throughout Germany. During the 1990s Lidl started to open stores outside Germany and today Lidl stores can be found in nearly every country in Europe. Lidl is now well established as a major European food retailer. Our extensive network of stores is unmatched in the discount sector. Lidl takes pride in providing top quality
Premium Europe Supermarket Grocery store
PESTLE analysis to explain company’s international strategy for I. INTRODUCTION Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances‚ the key standards of business are similarly
Premium Marketing Fast food Economics
PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
Premium Money Business Sport
Marketing Objectives- Morrisons: 1- Beat rivals (Lidl) on price for festive food and drink (Smithers‚ 2014) (http://www.theguardian.com/business/2014/nov/11/morrisons-unveils-ant-dec-christmas-ad-campaign) 2- Convey brand value (spary‚ 2014) http://www.marketingmagazine.co.uk/article/1321280/watch-morrisons-kicks-off-christmas-campaign-ant-dec Increase availability (Hegarty‚ 2014) 4- Increase sales 5- Ramp up its "unique" price‚ quality and value credentials http://www.marketingmagazine
Premium Marketing Advertising
PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
Premium Strategic management