Presentation on globus - Presentation Transcript 1. A MARKET SURVEY ON THE BRAND 2. CONTENTS An overview on Globus About its Brand ambassadors Tagline and Logo 7 P’s of Marketing Product Life Cycle Segmentation‚ Targeting and Positioning Print Ads ( Promotion ) Visit to Globus stores 3. ABOUT GLOBUS..(Overview) Launched in January 1998‚ Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store
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retail industry. A/C to my point of view I think there is a lot of work to do in operation and I was fortunate enough that I got my project on operation only in Globus Stores Pvt. Ltd. That is “Store operation”. In retail there are so many fields like Apparel‚ Electronic (White products)‚ Grocery‚ confectionary‚ Pharmaceutical etc. Globus has started its journey as a chain of Departmental store but as soon as it launched its first store in Indore‚ they found an innovative idea to cover the next market
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Your company‚ headquartered in the U.S.‚ began operations five years ago and maintains a production facility in Taiwan. It assembles all of its cameras at a modern facility in Taiwan and ships them directly to camera retailers (multi-store chains that sell electronics products‚ local camera shops‚ and online electronics firms) located in Europe-Africa‚ Asia-Pacific‚ Latin America‚ and North America. The company maintains regional sales offices in Milan‚ Italy; Singapore; Sao Paulo‚ Brazil; and
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GLOBUS REFLECTION The task and the Standards The objective of this Globus game is to run a company in the real environment which is we will compete with other companies. On this simulation I am becoming co-manager of a camera industry. All of the company have two products in the market which is Entry level camera and multi featured camera. And the market area is divided into 4 region which is : 1.North America 2. Europe-Africa 3. Asia Pacific 4. Latin America. One group have 3 members
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Globus Simulation Game Report – Shahab Niaz (Company D) Introduction The energies of this report shall be directed towards the documentation‚ explanation and analysis of our group strategy in playing the Globus Business Strategy Game‚ and also the outcomes of our decisions. In doing so‚ aspects that I will attempt to analyse and explain our decisions relate to production design‚ marketing‚ assembly (for both entry-level and multi-featured cameras)‚ compensation and labour‚ discount bids‚ corporate
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Pestel P2: The pestel framework: The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Why you are using it: Thus it provides a clear list of influences on the possible success or failure of particular strategies apple uses or will use. Analyse how the pestel factors that may affect company: Political factors look at government policies‚ taxation changes‚ foreign trade regulations‚ political risk
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3.2 TOYOTA PESTEL ANALYSIS Basically PESTLE analysis act as six important factors such as pilitical‚ Economical‚ social‚ Technological‚ Environmental‚ legal factors of an industry. Political factor: Of the Japanese government‚ company has the support and assistance. Due to the government’s influence over a country’s infrastructure it maybe altered. From foreign competitors the governments try to protect Toyota firm in their countries through import restriction and other teriffs. Economical factor:
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Introduction of a company. 100 words Para 2 - PESTEL 350 words Political Singapore is well known for being politically stable. Regardless of being measured as unified and dictatorial‚ the political society is practical‚ normal and dependent upon the principle of law. The government puts stock in being expert animated and intuition for what’s to come. Framework and conditions for speculation‚ including guaranteeing the standard of law‚ were placed set up. Economic Singapore brags of
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3. PESTEL Analysis PESTEL Analyses tool will help to analyze the indefinite and rapidly changing environment of Tesco. Various forces that are significantly impacting on the performance of the company will be identified for understanding the external environment. Political factor After China and its market expand to World Trade Organization‚ foreign trade began to develop in the country as most of the barriers of foreign trade and investments were removed. This was a huge encouragement for big
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Our group has conducted research on future demographic trends and predictions focusing on Singapore in year 2020. We have made used of the PESTEL analysis to carry out this research. PESTEL analysis which stands for Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal is one of the important frameworks that can be used for macro-environmental scanning to understand situation as a whole. (Marketing Minefield 2012) In year 2020‚ Singapore’s political issue will be more opposition
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