Lacerona ROYAL CARIBBEAN CRUISES LTD. TIME CONTEXT : 1968 - present SUMMARY Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International‚ Celebrity Cruises‚ Pullmantur and Azamara Cruises. The company has a combined total of 35 ships in service and seven under construction. It also offers unique land-tour vacations in Alaska‚ Asia‚ Australia‚ Canada‚ Europe‚ Latin America and New Zealand. Since the company was founded in 1968‚ Royal Caribbean
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Introduction: In 1968‚ Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships‚ with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission
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Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen
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------------------------------------------------- Slide Two Title - Date: January 2010 Key Words * Haiti * Royal Caribbean Cruise Line * Labadee‚ Haiti * A Port of Call Script - In January 2010‚ the island nation of Haiti was devastated by an earthquake. Royal Caribbean International‚ a major cruise line‚ owns a private beach in Haiti which is typically a port of call on several of their Caribbean cruise itineraries. The private port‚ known as Labadee‚ is about 80 miles away from Port au Prince
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The Royal Caribbean Cruises definitely lacked in many aspects of the Cycle of Capability. The article stated nothing about limitations and expectations of employees‚ employee recognition‚ how satisfied the employees were‚ employee referrals of potential job candidates‚ or employee/customer selection. However‚ since this case focused on technology‚ I can see that Royal Caribbean Cruise lines have incredibly well-designed support systems. With the leapfrog program in effect and several technological
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Summary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. Royal Caribbean has strong brand awareness in North America where a majority of cruises originate‚ but it also has a strong international reputation through the other brands it operates as well as its own increasing presence in the European and Asian market. Royal Caribbean was hit
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fuel made to the top priority in risk management affecting not only Royal Caribbean but also the entire cruise line industry‚ where the fuel costs signify concern given by representing a major part of a ship’s expenditure. The alteration of the oil prices has always been an unstable business‚ being $140 per barrel in July 2008 and dropping to $40 per barrel in November 2008 – its lowest since 1983. Because of this variation‚ cruises has been facing to hedge their oil purchases in order to cover themselves
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a. Describe Royal Caribbean’s business. How important are international operations for the company? At the end of the 1960’s‚ Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs‚ Royal Caribbean Cruise lines‚ was born. Forty five years and forty ships later‚ based out of
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Royal Caribbean Marketing Project April 8‚ 2009 Cruise operator Royal Caribbean International (RCL) is looking to new emerging markets for business to ensure its business stays buoyant during the current economic crisis. They have implemented a strategy of targeting and growing their international business more rapidly than US business. This is partly to spreading the risk although the North American market is still the most mature cruise market there is‚ especially in the Caribbean.
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Cruise Line Industry: How Carnival Cruise Lines Can Become More Like Royal Caribbean Service Marketing Intro- For our project‚ we chose to analyze the service provided amongst different companies in the cruise industry. Needless to say‚ every industry contains many separate companies with varying business models and different core values which help differentiate their company from the next. In the cruise industry‚ as we discovered through our research and through the
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