Unit Number and Title: | 4: Marketing Principles | Unit Code: | F/601/0556 | In Class Assessment | Learning Outcome L02: Be able to use the concepts of segmentation‚ targeting and positioning | Student Name: | | STUDENT ACTIVITY 2.1: Show macro and micro environmental factors which influence marketing decisions Complete the worksheets below Circle Interim Standard Achieved: | NP | P | M1 | M2 | M3 | D1 | D2 | D3 | Feedback on Assessment Criteria for a Pass: Criteria Being
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..............3 External Factors ( Opportunities and Threats).......................................4 PESTEL ANALYSIS .......................................................................................5 Understanding the purpose of Pestel Analysis ....................................5 Introduction to Pestel Analysis............................................................6 Pestel Analysis of HLS Machines........................................................9 THE MODE OF ENTRY HLS
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INTRODUCTION Corporate strategy dictates the future direction of a company by examining its objectives‚ available resources and how it connects with the external environment‚ (Lynch‚ 2005) The production of food and drink products is Ireland’s principal domestic industry‚ providing over 230‚000 positions and €26bn in annual turnover‚ (FDII‚ 2016). Tesco PLC is the largest retailer of food and drink in the UK and Ireland with over 3000 outlets. The supermarket sector‚ like all industries‚ is becoming
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SWOT analysis and PEST analysis (Notes to accompany templates) The SWOT analysis is an extremely useful tool for understanding and reviewing the company’s position prior to making decisions about future company direction or the implementation of a new business idea. A SWOT analysis can be completed by an individual within the organization (provided they can take an overview of the current situation) but is often best completed in a team or group. The discussion itself is informative‚ and the quality
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PepsiCo PESTEL Analysis In external environment might affect organizational performance in direct and indirect manners; therefore they need to be taken into account in strategic planning. PESTEL analysis can be highlighted as the most appropriate strategic analytical tool for specifying and categorizing external factors impacting businesses. PepsiCo PESTEL analysis is as follows. Political factors Government stability in the south Asian countries selling PepsiCo products is a major political factor
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S.W.O.T. Analysis of Primark Strength Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes. The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights‚ their production of goods and bringing businesses together to work on labour rights issues. TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market
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Situation analysis and marketing planning. The importance of the internal and external environment and their effect on the development and implementation of marketing planning is crucial and should be highly considered by any organisation wishing to be profitable in the increasingly competitive international marketing arena. Multinational companies that desire to prosper‚ should develop a coherent international marketing plan having‚ as a starting point‚the analysis of the environment. Based on
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Introduction to Marketing Framework Template Course: Introduction to Marketing Total Framework Hours up to: 180 CIP Code: 521400 Exploratory Preparatory Date Last Modified: 05/12/2012 Career Cluster: Marketing Cluster Pathway: Marketing COMPONENTS AND ASSESSMENTS Performance Assessments: Marketing Core Standards Assessment Leadership Alignment: Activity Marketing Core Standards Assessment Skill(s) Produce
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PESTEL Analysis of MaCdonalds 1. OVERVIEW McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent
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PESTEL ANALYSIS OF FRANCE INTRODUCTION: France‚ officially known as French Republic‚ is the land where famous French Revolution took place. Fashion starts here and it is known for its wines and fragrances. Paris is the capital city of France and one of the 7 wonders is found there i.e. Eiffel Tower. It is the world’s fifth largest economy and second largest European economy‚ a major chunk of revenues come from tourism as it is the world’s most visited place. PESTEL Analysis of this happening country
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