automates some of the comparisons‚ you will probably want to dig further into them. Background: Inditex is an international fashion retailer that designed‚ manufactured and sold apparel‚ footwear‚ and accessories for women‚ men‚ and children through Zara and other five chains around the world. The six retailing chains were organized as separate business units within an overall structure that also included six business support areas and nine corporate departments or areas of responsibility. They are
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ZARA CASE STUDY [pic] Introduction The history of Zara started in 1975‚ when the first store has been opened in Spain. It has been followed by several other stores all over the world. The company’s owner‚ Amancio Ortega‚ accumulated 340 million Euros (according to 2001 datas)‚ which is a remarkable growth if compared with other companies. Zara’s brand has become popular because of its quality and efficiency. The secret of Zara is to understand the customer’s need and demands and respond
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Strategy‚ Organization ZARA perspective To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes
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Zara: Apparel Q 1. Ans: Having a very responsible supply chain Zara is enable to keep store inventory to a minimum‚ and keep a fast turnaround of new products. This encourages customers to buy the product as soon as they see it in a store because the same product might not be there the next time and Zara does not always send stores the same product twice. Q 2. Ans : Zara does manufacture some clothing in Asia‚ but not to save cost. It is to save time in supplying the Asian market and to keep its
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becoming increasingly common. How do you think Zara should adjust its distribution system to deal with this growing phenomenon? An important factor in the Zara brand success story is consistency in who’s running the show. Approximately 92 percent of all six-hundred-fifty-something locations are owned entirely by Zara‚ allowing for greater control over the brand’s execution strategy. Also‚ the ability to produce over half of its own product enables Zara to churn out new clothing lines every few weeks
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Syllabus of Second Year (Semester III/IV)‚ MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs.‚ T : 1 Hr.‚ Per Week Total Credits: 7 Objectives: The objective of this course is to provide the students with knowhow about Marketing Communication‚ Integration concepts‚ Media planning and buying concepts. Learning this course would equip the students in building there career in advertising and media
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PEST analysis of India Political Factors (1) Since 1991‚ India market become a free-market system and open to foreign investors ; (2) The political of India is relatively more stable than before ‚ The stability of the regime affecting the development of the national economy; (3) There are different legal systems in different regions; (4) The Indian Constitution guarantees justice‚ equality and freedom of its citizens‚ and efforts to promote the exchanges between each other;
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High growth in Indian automotive‚ power and engineering is creating new opportunities for lubricant manufacturer. The report gives an analysis of lubricant markets in India. It also highlights the different market players and their market share. It also covers the market size and structure‚ major player and market share of their products. The report gives analysis of both automotive as well as industrial lubricant market. Market Segmentation The lubricant industry can be broadly classified into
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1 India: SWOT Analysis For Indians who have access to western education and possess english speaking skills‚ times couldn’t have been better. A generation ago‚ no one could have imagined the plethora of job options available today – IT‚ BPO‚ media‚ finance‚ insurance. Even traditional professions like journalism provide many more opportunities than they did a couple of decades ago. Economic upliftment can be seen clearly in most parts of urban India. Perhaps‚ the concept of middle class values
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SEPT. 2014 PESTLE ANALYSIS: INDIA POLITICAL ANALYSIS Democracy is the focal point of the Indian political system‚ but is often constrained by social tensions due to religious‚ caste and linguistic differences. Some of the communal flare-ups—such as Babri Masjid in 1992‚ Godhra in 2002‚ and the large exodus of India’s northeastern migrants from the southern cities in 2012 due to fear of attacks by Muslims— have rocked the whole country in the past. In 2013‚ the country again witnessed communal
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