Our group has conducted research on future demographic trends and predictions focusing on Singapore in year 2020. We have made used of the PESTEL analysis to carry out this research. PESTEL analysis which stands for Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal is one of the important frameworks that can be used for macro-environmental scanning to understand situation as a whole. (Marketing Minefield 2012) In year 2020‚ Singapore’s political issue will be more opposition
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Implementation Plan Merge AirFrance-KLM & JAL Table of Content Part 1 - Introduction 3 1. Introduction 3 2. The situation 4 2.1 Reason for the merger 4 Part 2 – Implementing Change 5 3. Philisophy 5 4. The 7S Model 6 5. Strategy 7 5.1 Four competitive Strategies 7 5.2 Management strategy to implement change 9 6.Change on structure 10 6.1 Strategic perspective 10 Current situation 10 How the new group will look like 10 What needs to happen in order to come to the
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On June 1‚ 2009‚ Air France took flight heading toward Paris‚ France when all of a sudden the plane came down into the Atlantic Ocean. Air France reaches 38‚ 000 feet‚ but soon after falling 11‚ 000 feet per minute it soon falls 38‚ 000 feel in three minutes and thirty seconds into the Atlantic Ocean which is approximately 570 miles NE of Natal‚ Brazil. Air France Flight 447 were precipitated by speed sensors iced over‚ stall warnings‚ and thunderstorms causing hail. Speed sensors are machines
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impact their financial success. In addition‚ such increase in taxation will have a knock on effect on the availability of job opportunities and is likely to retard economic growth in this area. In addition‚ because the cost of air travel will have increased‚ the demand for air travel could simultaneously decrease and other travel options within the US might be deemed more favourable. Strict Safety Regulation for fear of Terrorism After the tragic event on 11th September 2001‚ strict safety regulation
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How did these benefits help the business to change the marketing mix into 7p’s A. Opportunities to access customers and markets The most plane tickets for KLM are sold online so it is important that the website has a good access. On the website KLM has ticket‚ plane and in-flight information. the internet made it possible for KLM to be compared to other airlines and to outclass them.KLM also has several Smartphone apps that make the access easier for the customer and that is very smart because
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Air France Internet Marketing Case Assignment FORMULA’S APPLIED IN THIS EXERCISE CTR = % of customers who click thru a link = No. Of clicks No. Of impressions TCR = Sum of total volume of bookings / No. Of clicks Take rate = probability Of booking = TCR * CTR ROA = Return on ad dollars spent = Net revenue/cost Q1. Which search engines produce the best marketing campaign results? In order to find which
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TATA MOTORS PESTEL ANALYSIS Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company is engaged in development‚ design‚ manufacture and assembly‚ sale‚ and financing of vehicles‚ as well as sale of auto parts and accessories. The company primarily operates in India‚ South Korea‚ South Africa‚ Thailand‚ Bangladesh‚ Indonesia‚ Singapore‚ Spain‚ and UK. The company is headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004. SWOT
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enormous success and has won International Awards‚ such as Best Managed Airline‚ or receiving a 2009 FT-Arcellor Mittal Boldness in Business Award. (Seminar Case Study‚ 2013 p.p 618) PESTEL The main body of the question is set to monitor the competitive environment of the EU industry in which Ryanair operates in. PESTEL analysis factor is an investigation process which is functioned to identify key influences from the external environment which have a vital effect on organisations. ( JISC Study‚ 2012)
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------------------------------------------------- KLM Surprise Digital Campaign Analysis ------------------------------------------------- Introduction: How Happiness spread Figure 1 http://surprise.klm.com/ Royal Dutch company KLM sought a different way to connect with their customers and reward them for flying with them‚ at the Amsterdam Schiphol Airport. And what better way to do it‚ was through the “KLM surprise” Campaign of “how happiness spreads”. It consisted of monitoring traveller’s
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Brazil and France have two of the world’s highest economies‚ they both have well-developed agricultural sector so thats why agriculture plays an important role in both of their economies. In a comparison in the world of countries GDP‚ France and Brazil are very close only separated by Britain in the six place. France has the fifth place and Brazil takes the seventh place in the table. Brazil important transformations began only in the 1930s‚ when the steps were taken to change brazil into a modern
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