PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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Alcohol Abuse in the Restaurant Industry Shelsie Ann Lawrence University of West Florida Alcohol Abuse in the Restaurant Industry The purpose of this paper is to look at the high incidence of alcohol abuse in the restaurant industry and the possible causes. I will use studies done‚ but also incidences from my own personal experience of 15 years in the restaurant industry. Background The American Psychological Association defines alcohol abuse as‚ “a drinking pattern that results in significant
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Biscuit Industry in India Overview Biscuits have been a favorite in our snacks menu. They fall in the category of essential consumer goods. Having a total turnover of 8000 Cr.‚ India is considered as the third largest biscuit manufacturing country worldwide after US and China. An industry classified into organized and unorganized sectors - 65% revenue from organized and 35% revenues from the unorganized sector. Around 90% of the population consume biscuits. The consumption of biscuits in India is more
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definition This industry comprises establishments primarily engaged in providing single event-based food services. These establishments generally have equipment and vehicles to transport meals and snacks to events and/or prepare food at an off-premise site. Banquet halls with catering staff are included in this industry. Examples of events catered by establishments in this industry are graduation parties‚ wedding receptions‚ business or retirement luncheons‚ and trade shows. Restaurant or Foodservice
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Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
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The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall Economy and high growth in sectors like information technology‚ telecom‚ retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. Hotel industry is also inextricably
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REPORT ON HSBC History of HSBC HSBC ( Hongkong Shangahai and Banking corporation) is among the largest banks in the world. It came into being in the year 1865 to enhance the growing trade between India‚ China and Europe. The idea of forming the bank came from the mind of Thomas Sutherland who had envisioned the growing demand of banking facilities in Chinese market and consequently the bank was opened in 1865 in Honkong and Shangahai. Very soon the bank had opened up branches around the world
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declining unit sales. Although tortillas are experiencing price increases this year similar to those impacting packaged bread‚ the category saw consistent dollar sales growth from 2006 to 2010. Tortillas and flatbreads have become mainstream in restaurants as consumers readily accept them as an alternative to conventional menu items. In 2006‚ McDonald’s introduced a snack wrap‚ a reinvention of its popular sandwiches with a tortilla instead of a bun. In 2008‚ Subway started offering flatbreads as
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Oil and Gas Industry in India Base your report on the “Diamond Model” framework of Porter‚ and the analysis of international business risks as presented in the textbook. * Factor conditions are human resources‚ physical resources‚ knowledge resources‚ capital resources and infrastructure.[2]Specialized resources are often specific for an industry and important for its competitiveness.[2] Specific resources can be created to compensate for factor disadvantages. * Demand conditions in
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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