Puma is to use AC Milan and Italian footballer Mario Balotelli to drive its repositioning as a performance sports brand after admitting it lacks “brand heat‚ commercial products and desirable distribution”. The German sportswear maker said 2013 had been a “challenging year” when explaining 3 per cent sales slump to €2.9bn (£2.3bn) in the 12 months to December. The decline was accentuated in the last three months of 2013 with sales plummeting more than 13 per cent to €698m (£574m). It admitted
Premium Usain Bolt Puma AG Marketing
PUMA AUSTRALIA PTY LTD AUSTRALIAN PACKAGING COVENANT 2010-2015 ACTION PLAN PUMA AUSTRALIA PTY LTD AUSTRALIAN PACKAGING COVENANT (APC) 2010-2015 ACTION PLAN CONTENTS 1. 2. 3. 4. Executive Summary Company Profile 2.1 2.2 3.1 4.1 4.2 Puma at a glance Environmental Initiatives 1 2 5 5 2 2 Covenant Contact Officer Environmental Task Force Types of Packaging Used Timetable for Review Introduction Design 5.2.1 Covenant Goals 5.2.2 Outcome 5.2.3 Key Performance Indicator 5.2.4 Current
Premium Sustainability Packaging and labeling Packaging
development plan? • Integration of seven license markets into the PUMA Group – Japan‚ Taiwan‚ China‚ Hong Kong‚ Argentina‚ Mexico‚ and Canada • Worldwide brand sales climbed by over 16% to € 2.8 billion in financial year 2006. • Consolidated sales jumped over the 2 billion hurdle for the first time‚ growing by 34% to just under € 2.4 billion • Operating profit reached € 366 million and significantly exceeded original expectations. • The PUMA share closed the year at € 295.67‚ posting another value increase
Premium Brand Brand management Vertical integration
PUMA Contents Introduction to Puma 3 Marketing Orientation 3 Product Orientation 3 Sales Orientation 4 Puma Orientation 4 The competitive advantage/disadvantage of puma. 5 SWOT Analysis 7 Marketing Mix 8 Product: 8 Price: 9 Place: 10 Promotion: 10 References 12 Introduction to Puma Puma is one of the world’s leading Sport lifestyle companies. As an organisation it designs and produces sports equipment‚ footwear‚ apparel and accessories. Puma distributes its products
Premium Marketing
LECTURER’S NAME: SHEFALI DESAI ABOUT PUMA AND ITS HISTORY Puma is a major German multinational company that produces athletic and casual footwear‚ as well as sportswear‚ headquartered in Herzogenaurach‚ Bavaria‚ Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) by Adolf and Rudolf Dassler. PUMA has establishes a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle
Premium Shoe Puma AG Athletic shoe
Diabetes research task Who does it affect and why? There are two different types of diabetes‚ type one and type two Type one can basically affect anyone from just born to the ages of thirty/forty. It occurs because the pancreas is attacked by the immune system. (Just the insulin making part) and the immune system kills those cells. Type two is more likely to affect older people this is when the pancreas doesn’t produce enough insulin. But this can also be found in obese people with unhealthy
Premium Diabetes mellitus Heart Immune system
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management
art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
Premium Management United Parcel Service Retailing
MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
Premium Dialysis Malaysia Bank Negara Malaysia
MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
Premium Airline Flag carrier Avianca