An analysis on Debenhams We have taken the company Debenhams for our analysis. The methodology adopted for the analysis includes ratio analysis and a comparative study with Lewis‚ a leading apparel company in U.K Company profile: Debenhams Debenhams plc engages in the operation of department stores. The company’s stores provide a range of products‚ including women’s wear‚ men’s wear‚ children’s wear‚ lingerie‚ health and beauty‚ and home ware products‚ as well as gifts and accessories. It offers
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Business Communication Pest Analysis ofDebenhams | | Burcu Misir 3021110 | | misirb | 11/22/2011 | | Introduction All companies and organisations are affected by external influences intensively which affects factors as reputation and the sales of the company. External influences have a negative impact as well as negative impact. This essay will establish to assess at the external business environment of Debenhams. PEST analysis tool will be used in order to complete the assessment
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MARKETING Marketing is the process which identifies‚ anticipates and satisfies customers’ requirements profitably’. ABOUT DEBENHAMS PLC Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland‚ with 15 franchises scheduled to open by the end of the 2008. Debenhams have increased demand of its market‚ by technological developments‚ flexibility and ease of use‚ along with their strong brand reputations and marketing campaigns‚ and their strong national presence
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Debenhams Plc Strategic Business Environment MGT2530 Assignment 2 Module Tutor: Waris Ali Group: Time: 12:00 TO 13:00 (Monday) GROUP MEMBERS | Name | Student No. | Allocated Company | 1 | Maureen Fischer | M00315169 | Debenhams Plc | 2 | La ’Vonne Ryan | M00254582 | | 3 | Greta Sidlauskaite | M00317668 | | Debenhams Plc. * Debenhams is a leading department stores group with a total of 167 stores in the UK‚ Republic of Ireland and Denmark. The company as a department
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DEBENHAMS INTERNATIONAL EXPANSION STRATEGY History Debenhams is a chain of department stores based in the United Kingdom. Debenhams Retail Plc is part of the Debenhams Group of Companies. The company started as a retail outlet in 1778 with a nice British gentleman‚ William Franks and a fancy boutique: expensive fashionable clothing‚ gloves and bow ties‚ only for high class London society and grew to acquire other stores in town and cities in the UK such as Pauldin’s in Manchester and Brown’s
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CONTEXT Next plc and Debenhams are UK based competitors in the retail industry offering a wide range of fashion clothing‚ footwear‚ accessories ‚ cosmetics and home products. Next PLC distributes its products through different channels that NEXT retail‚ NEXT directory and NEXT international‚ NEXT sourcing and Lipsy and its NEXT primary financial objective is to deliver sustainable long term growth in earnings per share‚ Underlying EPS value increased by 16.6% from 2012 and EPS share price has increased
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Introduction Marketing communications represent the voice of a brand and the means by which companies can establish a dialogue with consumers concerning their product offerings‚ in other ways‚ marketing communications allow marketers to transcend the physical nature of their products or the Technical specifications of their services to imbue products and services with additional meaning and value. In doing so‚ marketing communications can contribute to greater brand purchases and sustained consumer
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STRATEGIC INFORMATION ANALYSIS REPORT SESSION: JUNE 2011 STUDENT NAME: HARDEEP KAUR STUDENT ID: TABLE OF CONTENTS Title page……………………………………………………………………………………….1 Table of contents……………………………………………………………………………2 Abstract…………………………………………………………………………………………..2 1.About Debenhams…………………………………………………………………………3 2.The main body of the report…………………………………………………………. 2.1.Strategic information needs of Debenhams………………………………. 2.2.strategic information system of Debenhams…………………………….. 2.3.Knowledge
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Module Title Practical Marketing Module Code BFK0017 Debenhams Reports Content The Company The Concept--------------------------------------------3 The target customers-----------------------------------4 Buying Behaviour---------------------------------------5 Customer Expectations---------------------------------6 The retailer Marketing situation-------------------------------------8 The competitors----------------------------------------9
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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