international hotels including Sheraton‚ Hyatt‚ Radisson‚ Meridian‚ Four Seasons Regent‚ and Marriott International are already established in the Indian markets and are still planning to expand more. Scope of the Report • Provides the top players in the market with their market share‚ profitability‚ segments they focus which is required for business and competitor intelligence needs • Contains a brief study of the major internal and external factors affecting Hotels in the form of a SWOT analysis as well
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Pest analysis is used to describe a framework of macro-environmental factors which are Political‚ Economic‚ Sociocultural and Technological. This is a part of external analysis when doing the market research. It gives a company an overview of the different factors in the overall environment in order to understand the market growth or decline‚ also understanding the situation‚ potential and operational direction of the company. In 2001‚ McDonald’s Switzerland CEO planned to operate a hotel which
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entertainments? I have:- Switzerland‚ the heart of Europe‚ where is a great choice for traveling. It is a joyful and peaceful country with many beautiful scenes to see and visit. Its air is clean and fresh‚ making the people happy and the place to be more and more attractive. Every year‚ there are over millions of travelers visit Switzerland. In this essay I will illustrate Switzerland’s scenes‚ foods‚ culture and entertainment. All this impress me a lot and make me think Switzerland is a great and
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Switzerland By: Tushti Sharma A little bit about Switzerland: Switzerland is full of spectacular views. Where‚ you are able to amazingly get close to nature‚ to explore the attractive cities and the pleasant culture‚ cuisine and see the beautiful and the eye catching nightlife. Switzerland has something for everyone. Matterhorn: Matterhorn is a mountain located on the border between Italy and Switzerland. Matterhorn gives you striking views as its elevation is 4‚478 metres high .It is an
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Introduction With a more then 700 years old history‚ Switzerland was founded in the 13th Century. On First of August‚ when History and Tradition meet to find their Origins‚ the whole Country celebrates the first alliances from the Villages around the Lake Lucerne‚ also known as the ‘Rütlischwur’ in Willhem Tell’s drama by Friedrich Schiller. Switzerland‚ located in the very heart of Central Europe‚ has an estimated Population of 7.8mn habitants‚ and is therefore one of the smallest Countries
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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2.1.1 POLITICAL The hotel industry had evolved very rapidly since the opening policy in 1978‚ after that the economy has gradually transformed to a market-oriented one. The reform has created a much better business environment for the hotel industry development (Hornsby‚ 1990). According to Kotler (1996)‚ The political environment is strongly affect hospitality industry‚ political environment is made up of laws‚ government agencies and pressure groups influence and limit the activities of various
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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