Handelshøyskolen BI - Spotify - GRA 68344 – Business Development and Innovation Management Hand-in date 30.11.2011 BI Oslo Program MSc in Innovation and Entrepreneurship Table of content Executive summary ii What is Spotify? 1 Timeline For Spotify 2 External Environment Analysis 3 PESTEL framework 3 Porters 5 forces 3 Internal Environment Analysis 6 Vrin framework 6 Stakeholder analysis 7 Users 8 Right Holders
Premium Music industry Record label
Company Project : Spotify AB Table of content Introduction : p.3 1- : Historic and relation wih majors : p.3 1.1 Historic : p.3 1.2 Relation with majors : p.3 2- : The way its product is produced and marketed : p.4 2.1 A service : p.4 2.2 Three offers : p.4 2.3 Position on the market : p.5 2.4 How the product is marketed : p.6 2.5 An international offer : p.8 3- : Its objective and the evolution of its financial results over the last 2 years : p.9 3.1 Figures :
Premium Record label Marketing Music industry
Sunita Kaur joined Spotify in May 2013 as the Director for Asia. Her responsibility is to drive the strategic direction for the company across the region and also supervising the expansion and the growth of Spotify’s in Asia countries to manage the region’s sales division. Before this‚ Sunita work as the rAPAC Director of Advertising for Facebook for 3. Sunita has for more than 17 years’ experience in the industry‚ including print stints at Time Warner and Singapore Press Holdings‚ Sunita was Associate
Premium Indonesia Leadership Asia
I plugged my Beats headphones into my laptop and streamed A$AP Rocky’s‚ “L$D‚” on Spotify. The song begins with a series of notes played on what seems to be a guitar. Right away it creates a hazy and mellow mood. The three notes are repeated on a slow tempo‚ slowing down the ambience that the song creates. These three repeated notes are panned mainly on the right side. This unevenness disorientates the song‚ unbalancing the mood‚ the notes have not yet kicked in and taken over both ears. With the
Premium Sound Singing Vocal range
Summary 3 Industry Overview 4 PEST Analysis 5 Political 5 Economical 5 Social 5 Technological 5 Porter’s 5 forces 6 Power of Suppliers 6 Power of Buyers 6 Threat of new Entrance 6 Threat of Substitutes 6 Industry Rivalry 6 Strategic Groups 7 Customer Segmentation 8 What is happening inside the organisation 9 Purpose‚ Mission‚ Objectives 9 Resources and Activities/Competencies 9 Organisational Culture and Stakeholders 10 Stakeholders 10 Porter’s Added Value Chain 11 Spotify Strategy & Issues 13 Recommendations
Premium Music industry Streaming media Record label
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management
art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
Premium Management United Parcel Service Retailing
MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
Premium Dialysis Malaysia Bank Negara Malaysia
MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
Premium Airline Flag carrier Avianca
PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
Premium Marketing Macroeconomics Analysis