SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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Tourism in Thailand’s National Parks: The Problems it Brings "Rainforests are currently being destroyed at a rate of over 200‚000 square kilometers a year according to the US National Academy of Sciences" (Wheeler). Some of these rainforests are located in Thailand’s national parks. In Thailand‚ there are 15 national parks set aside for conservation‚ though only 80% of these parks remain intact today. These Parks represent approximately 13% of Thailand’s land. The purpose of these parks is
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1. Introduction The World Tourism Organisation affiliated to United Nations and recognised as the leading international body on global tourism states that tourism is “ the activities of person travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (WTO 2011). Travel and tourism is a very important economic activity around the world and it is the largest service industry in the world (WTTC 2011).
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their stay. Commonly these facilities are of higher quality than would be expected if one were to stay at a hotel or eat in a town’s restaurants. Some examples are Atlantis in theBahamas‚ Costa do Sauípe in the Northeastern Brazil‚ Laguna Phuket in Thailand and Sun City near Johannesburg in South Africa. All-inclusive resort The "Paradise" resort in Catskills An all-inclusive resort is a resort that‚ besides providing all of the common amenities of a resort‚ charges a fixed price that includes most
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Future of Tourism in Thailand Between 2010 and 2014‚ Thailand was ranked number 1 as tourist most visited country in the world. The tourism industry in Thailand has been growing sporadically over the last decade‚ as many travelers choose Thailand to be one of their top destinations. If we are to look at all the past and present stats‚ can we conclude that Thailand Tourism industry has a bright future? What are factors that can ascertain a promising future? What are the incidents than can hamper
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Chapter 1: Introduction 1.1 Introduction This dissertation is about small to medium sized hotels businesses in Thailand. It will investigate their use of events as a marketing tool. The study conducted online surveys by selected hundred hotels from the travel trade show in Thailand‚ 2010. Moreover‚ two selected hotels are interviewed by telephone and through telephone the results will be analysesis and compared asinto two case studies. The findings of the two different methods will be analysed
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internationalize our business operations. The Chief Executive has identified Thailand and Sri Lanka as high-potential countries that we can do business with. It is now my job to look at public domain resources that will provide us with information about the exporting marketing and international sourcing of these countries and then analyze if these countries are a good choice for our U.S. based company to do business with. P.E.S.T Analysis – Part One 1. U.N. Comtrade Database http://comtrade.un.org/db/
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Travel and Tourism in Thailand to 2018 Published on 02nd APR. 2014 The Thai travel and tourism sector posted growth during the review period (20092013)‚ despite the global financial crisis. The growth can be attributed to the increasing number of tourists from emerging countries such as China‚ India and Russia; international tourists to the country reached 26.7 million in 2013. While forecast-period growth is expected to be undermined by political instability‚ the countrys tourism sector has
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The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5‚490.4 billion of economic activity* 10.4% of total GDP* 214‚697‚000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry‚ I have to select one area of interestlike transportation‚ accommodation and transportation
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