Competitive analysis The main competitors of Activ and Kcell in today reality in Kazakhstan market are: 1. Beeline 2. NEO 3. Pathword and Dalacom In Kazakhstan operators providing mobile services of GSM and CDMA standards. Such companies Beeline‚ NEO use GSM standard. Pathword and Dalacom use CDMA standard. SO that‚ because CDMA is not so much developed in Kazakhstan‚ it is supposed that the main direct competitors would be chosen from GSM standard category. SWOT analysis Strengths
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ASTANA CITY Marketing 11.816 Prepared by: Aigerim Karimova Kambar Sagintayev CONTENT • Introduction • Mission‚ vision and goals • PEST analysis • SWOT analysis • Growth strategy • Conclusion • Literature INTRODUCTION “Astana – personification of a new‚ dynamically developing Kazakhstan‚ a symbol of renewal‚ a symbol of independence of our Republic!” © Nursultan Abishevich Nazarbayev Astana is the capital city of Kazakhstan. It is located on the Ishim River in the north portion of Kazakhstan
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Macro-environmental trends. This portion requires you to discuss and analyse the impact on the industry of the following factors (in case the industry competes in overseas markets‚ your analysis should have a corresponding dimension): · Social‚ cultural‚ demographic and environmental forces; · Political‚ governmental and legal forces; · Technological forces; and · Economic forces. Macro-Environment Definition Major external and uncontrollable factors that
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References: Cardenal‚ A. (2012‚ November 9). Starbucks SWOT Analysis: a Tasty Coffee Stock. Retrieved from http://beta.fool.com/acardenal/2012/11/09/starbucks-swot-analysis-tasty-coffee-stock/16100/ Chen‚ J Heavey‚ J. (2010‚ February 28). A Strategic Report. Retrieved from: http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Herbeck‚ D.C Larson‚ R.C. (2008‚ April 17). Starbucks a Strategic Analysis: Past Decisions and Future Options. Brown University Economics Department
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approach is the PEST analysis. The PEST analysis is a political‚ economic‚ social‚ and technological analysis that describes the framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added legal and rearranged the mnemonic to SLEPT; inserting environmental factors expanded it to PESTEL or PESTLE‚ which is popular in the United Kingdom. PESTEL Analysis The six environmental factors of the PESTEL analysis are the following:
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My objective for this case is to complete an external analysis for Smuckers‚ using the Porter 5-Forces Model and PEST Analysis. This will lead to a SWOT analysis. My first step is to determine the NAICS code. Using what I learned in the SLP‚ I will collect some supporting data on industry analysis of each of the 5 Forces in Porter’s Forces in Porter’s Model. I will also collect data to support an analysis of the 4 elements in the PEST analysis. PORTER’S 5 FORCES FOR SMUCKER’S Smucker’s company
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they are important‚ how they connect to each other Diamond-E model: key variables‚ connections among variables‚ principal logic‚ examples External analysis what it is‚ how to conduct one‚ general vs. specific environments‚ benefits and challenges of conducting one PEST factors: elements‚ impact on business‚ questions to answer from PEST analysis Porter’s five forces model: explanation of each force’s impact on industry profitability‚ methods of reducing the impact of each force‚ strategic questions
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by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. PESTEL analysis[edit] The six environmental factors of the PESTEL analysis are the following: Political factors[edit]
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Business Culture & Strategy 1. External environment EXTERNAL MACRO POLITICAL ENVIRONMENT “Tied House’ system had been broken - the number of pubs which a brewer could operate has been limited” - Companies have been forced to choose between brewing and retailing‚ which resulted in selling brewing operations or chains of public houses and hotels. ECONOMIC ENVIRONMENT “Supermarkets began selling drinks at loss-leader prices” -Supermarkets become competitors to
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THE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM Table of Content I. Executive Summary of The Body Shop II. Introduction III. SWOT Analysis of The Body Shop IV. PEST Analysis of The Body Shop V. Porter’s Five Forces VI. EVR Congruence VII. Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world
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