This paper will focus on Legoland theme park company possible expansion in Brazil. I will use PEST framework as a guideline for analysis and other analysis methods‚ such as Porter´s or Hofsted‚ if needed. First‚ paper will analyze the external environment that affects decision making and furthermore‚ provide some internal environment information about Legolands strengths and weaknesses. Brazil is South America’s most significant country‚ an economic giant and one of the world’s biggest democracies
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BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy‚ lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge
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protection legislation‚ environmental legislation‚ health & safety and employment law‚ etc. Employees should be notified of all legislation acts during the recruitment period‚ because if an employee disobeys an act‚ it could in turn resort to Thorpe Park being shut down if serious enough. Political recruitment laws such as the equal opportunities act play a massive part in recruitment; these include a variety of legislation laws protecting employees against discrimination based on age‚ race‚ ability
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Program Code: HT124008 Higher Diploma in International Hospitality and Tourism Management LES4306 Theme Parks Operations and Management Group Assessment –Universal Studios Singapore Group Members : Chapman Eugenia (130620331) Sung Yan Yee (130722544) Hung Hiu Nam (130107965) Mok Hiu Wai (130314420) Chau So Ting (130300102) Lecturer: David Poon Class: 2I Submission Date: 31 Oct‚ 2014 Content 1. Introduction P. 3 2. Background 2.1 History 2.2 Ownership 2.3 Operator P. 4 3. Design and facilities
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Journal of Vacation Marketing http://jvm.sagepub.com Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts
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THEME PARK – THE MAIN CONCEPT OF TOURISM INDUSTRY DEVELOPMENT Dridea Catrinel Raluca Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy‚ 303 Mihai Bravu Street‚ bl 18 A‚ sc B‚ ap 54‚ sector3‚ Bucharest‚ Email: stanescu_catrinel@yahoo.com‚ Phone 0744.671.291 Strutzen Gina 14 Alexandru Ioan Cuza Street‚ Voluntari‚ Ilfov‚ Email: lefter_gina@yahoo.com‚ Phone: 0723.212.300‚ Romanian American Univerity‚ Faculty of Domestic an International Tourism Economy Theme parks are
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Theme Park Engineering 1. An accurate descriptor on the demographics of guests Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now‚ mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ‚such as Mickey Mouse‚ Minnie Mouse‚ Princesses . Thus it can attract children. Especially for 12 years children‚ they love these characters very much. And the girls love
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Introduction In generally‚ theme park originated in netherlands‚ there is a couple of madura family in order to memorize the son who sacrificed in the second world war‚ and the construction of one hundred and twenty small shrink landscapes in 1952. And then the birth of the morden theme park‚ however‚ is commonly recognized as occurring with the opening of Disneyland about forty years ago. In the past 40 years‚ theme park as one of tourist’s destination is rapid expansion all over the world. Growth
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INTRODUCTION 1.1 BACKGROUND OF THE STUDY Theme parks attempt to create an atmosphere of another place and time‚ and usually emphasize one dominant theme around which architecture‚ landscape‚ rides‚ shows‚ food services‚ costumed personnel‚ retailing are orchestrated. In this definition‚ the concept of themes is crucial to the operation of the parks‚ with rides‚ entertainment‚ and food all used to create several different environments. These themes are used to create and sustain a feeling of life
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Manual on Elective II - Theme Parks and Attractions By Pamela Ho‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University John Ap‚ Ph.D School of Hotel & Tourism Management The Hong Kong Polytechnic University Project Co-ordinator Mr. Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Theme Parks and Attractions Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The
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