Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
Premium Advertising Brand
The Consequence of Social Networking The Consequence of social networking.. "What do you mean? Consequence?" are the questions that you probably have in your heads. Well ladies and gentlemen of East Barnet School‚ I’m going to be talking to you for the rest of this assembly about why I‚ teachers and many parents are concerned for your education and your future. As some of you may know I am the leading figure in the board of directors for the schools in the borough of Barnet‚ which include many of
Free Time Future General Certificate of Secondary Education
Debate for Social Networking ( Favour Motion )... WE are now living in an information society because of the advent of the internet and various social networking sites such as Facebook‚ Twitter‚ Netlog‚ Zorpia‚ Whatsuapp and Blogs‚ among others. The proliferation of these sites has attracted both the young and the old and surprisingly‚ political parties‚ churches and other civic organisations. These sites have to a certain extent drawn people from disparate geographical locations closer. Of course
Free Internet
INTERNET SELF-EFFICACY AS PREDICTORS OF THE IGENERATION’S ATTITUDES TOWARD SOCIAL NETWORKING SITES Harsha Gangadharbatla ABSTRACT: Within the user-generated content sites‚ the role and growth of social networking sites has been undeniably overwhelming. Social networking sites (SNS) generate millions of dollars in revenue and advertising‚ yet little is known about why college students join and participate in these sites‚ which allow users to create their own content or space. This study adopts survey
Premium Social network service Facebook Sociology
SOCIAL NETWORKING SITES AFFECT ONE‟S ACADEMIC PERFORMANCE ADVERSELY ________________________________ A Group Paper presented to the UST College of Nursing ________________________________ As a Partial Fulfillment of the requirements of the subject General Psychology ________________________________ Submitted to: Mr. Jose Ricarte B. Origenes Submitted by: Kimberly Banquil Nicole Allyson Chua Gemeile Ann Leaño Monique Ann Rivero Charles Allen Burce Sittie Norhanisa Dianalan April Rose Matienzo
Premium Social network service Facebook
Social networking sites provoke extreme reactions. You either like it or hate it. There are no in betweens. The rise of social networking sites have been phenomenal partly due to the immense freedom it affords. While the internet made the world a global village‚ the social networking sites brought the world within the four walls. You can make friends‚ interact with them‚ get to know the various cultures and places through them and more while sitting at the same desk. These sites facilitates you to
Premium Identity theft Internet Social network service
Are Social Networking Sites Good For Society? Social networking is not a new phenomenon. Social networking consists of websites that allow users to stay connected with their family members‚ friends and to make new friends online through free web-based programs. (Nations) Social networking started when there was a website called sixdegrees.com whose designers believed that all people in this world are related somehow with in the range of six degrees separation. For example‚ Abby and Bella are friends
Premium Social network service Facebook Twitter
and the media in general (Smith et al.‚ 1996). Trust and privacy concern within Social Networking Sites is a topical subject. Moreover‚ the fact that millions of users are on these sites leads to the assumption that certain amount of trust is involved. Dwyer et al. (2007) found that Facebook users have a greater amount of trust and share more information. But what is about companies? Do they trust Social Networking Sites? Since security/privacy is an important issue in the area of information technology
Premium Internet Facebook Social network service
I. Introduction Social networking is an online service focusing on reflecting and building of social networks or relations among people sharing same interests‚ activities or backgrounds. These services or sites allow the user to create a virtual representation or profile showcasing one’s likes‚ dislikes‚ interests‚ activities etc and also providing some additional services. Most of these services are internet based thus providing the users to interact with other fellow users easily. In 1994
Premium Instant messaging Social network service Facebook
kidnapping two innocent children. Over the past few years‚ social networking websites such as Facebook‚ Twitter and MySpace have exploded in popularity‚ especially among children and teenagers. Social Networking‚ a word so common among youngsters in the present days has somewhat taken over their world. It has become so popular among the hip and young society of today‚ that it has become an inseparable part of their life. Facebook‚ MySpace‚ and other sites have numerous benefits for the users in terms of interacting
Premium Social network service Facebook Sociology