The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10‚ No. 1‚ 1991 Title: Author(s): Source: Issue: The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10‚ No. 1‚ 1991 The role of sponsorship in the marketing communications mix Tony Meenaghan This article examines the development of commercial sponsorship as a legitimate marketing
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SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management’s Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection 7. How does sponsorship really enhance brand building? 8. Understand leverage 9. Measurement 10. Case Study What is sponsorship? As a marketer‚ why wouldn’t you use sponsorship
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Body A. Main Point #1 – Need (This is material from your Simple Informative speech) 1. Statement of Need for Action: The use of animals in different types of entertainment such as zoos and circuses has had a lot of controversy because of the harm it causes to the animals‚ physically and
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Executive Summary In an effort to promote the h.h.gregg brand‚ we are becoming the official sponsors of two minor league baseball leagues. The two leagues are the Eastern League and the South Atlantic league. In becoming the sponsors of these two leagues‚ we will be able to raise awareness‚ expand our customer database‚ drive customers into our retail stores‚ and increase sales. Our wide range of promotions will ensure the success of this marketing partnership. These promotions include h.h.gregg
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1.Opening Hello‚ Today my topic is TOPIC . The focus of my speech will be FOCUS . I have several reason why FOCUS . To start with‚ IEDA1 . Secondly‚ It is due to IDEA2 . Lastly‚ IDEA3 . 2.Body First of all‚ IDEA1 . R1a
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It was just a day like any other. Students go to school‚ adults go to work‚ but that was not the case for Michael.He was found dead at 11.39 a.m at the hostel of the University of Georgia with a blade in hand and a note that said‚ “I couldn’t take it. They were so mean to me online. All those comments‚ hate messages… Is it my fault that I happen to find members of the same sex attractive? I don’t belong to this world anymore. I’m sorry.” Michael Connolly was the top student of his cohort. He was
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Speech Proposal Speech Purpose: To persuade. Audience Analysis: My male-to-female ratio is 50/50 with an age range from 18 to 24. There are four seniors‚ four juniors‚ seven sophomores‚ and two freshmen. Many are from the Southeast‚ however‚ we do have a couple from the Northeast‚ leaving one accounted for the Midwest‚ West‚ and a foreign country. There are seven African Americans and eight whites. Their interests include sports‚ travel‚ movies‚ fashion‚ cooking/eating‚ family‚ and the beach
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they will discover the pros and cons of the death penalty. 3. Will they learn something new? We feel that each audience member will take something away from this speech. Each audience member can take different information‚ and it will resonate with each of them differently. Purpose Statement: By the end of our speech the audience will have a better understanding of the death penalty. The audience will be persuaded to either sign a petition to repeal or reject the petition and find the
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Speech 101 December 4‚ 2012 · General Purpose: To persuade · Specific Purpose Statement: Today I will hope to persuade you why I feel the Euthanizing of animals can be wrong. · Central Idea: Today I will hope to persuade you in why I feel euthanasia is wrong‚ I will tell you about the advantages of euthanasia‚ next I will tell you about the circumstances in which I am against euthanasia and solutions to how I feel we can help euthanasia rates drop. · Organizational Structure Used: Topical Order
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Purpose: to persuade Specific Purpose: to persuade my audience that bullying in schools is not okay and should be stopped Introduction I. Does anyone know what it means when a child becomes withdrawn‚ shows fear when its time to go to school and has declined in school performance? II. What if I told you it is symptoms of a child being bullied? Could you ever imagine such a thing being acceptable and prominent in this day and age? III. I think we can all admit to being bullied once upon a time or even
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