Strategic Management in Hospitality and Tourism July 2011 www.cthresources.com Page 1 www.cthawards.com 1 Content I. II. Summary of Learning Outcomes LO 1 - Evaluate the use of strategic plans for a hospitality or tourism organisation III. LO 2 - Produce an outline strategic plan IV. LO 3 - Develop a strategic implementation plan for hospitality or tourism organisations V. LO 4 - Develop a strategic implementation plan for hospitality or tourism organisations www.cthresources
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Market segmentation in hospitality research: no longer a sequential process John T. Bowen William F. Harrah College of Hotel Administration‚ University of Nevada‚ Las Vegas‚ USA Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research‚ deeper examination of segments‚ identification of difference
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SAFETY AND SECURITY SYSTEMS IN HOSPITALITY INDUSTRY: Prof. Dr. JSI Prasad FIRE‚ PREVENTION AND PROTECTION: Fire Precautions: Fires in hotel and catering establishments are common and all too often can result in injury to the employee and in serious cases either injury or loss of life to employees and customers. Fire Prevention: In dealing with this subject it is necessary to realize that it falls into two separate categories : a. Fire Prevention b. Fire
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Review of related literature According to Pizam’s article (1982)‚ the tourism and hospitality industry has been applauded by industrialized and developing countries for the number of jobs created. A large amount of position vacancy is generated within the tourism industry and the supported industries. As a labor-intensive industry‚ its contribution to employment is not only restricted to the area or country but it also provides those jobs to women‚ youngsters‚ unskilled‚ minorities and the socially
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legal and business information. The aim of this organisation is to maintain high standards of service and conduct in the liquor‚ hospitality‚ catering and entertainment industry. They provide information regarding Workplace Relations Awards and wage rates. They provide interpretation for the Hospitality (general) Award 2010- which gives the pay rate of all hospitality awards. They provide information regarding the unfair dismissal matters and representation for the business. They provide
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Skills and Competencies Needed for the Hong Kong Hotel Industry: The Perspective of the Hotel Human Resources Manager Benny Chan Marianne Coleman ABSTRACT. The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service‚ Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital‚ but views on the value and the type of training vary amongst the stakeholders. This study of
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leadership style and job satisfaction‚ but neither is the data able to refute that assertion. Key Words: Leadership style‚ job satisfaction. THEORETICAL BACKGROUND Introduction Through their education‚ training‚ and experience‚ managers develop their personal leadership style (Hersey et al.‚ 2001). This leadership style is a fundamental concern of managers and researchers (Wood‚ 1994) due to its effect on subordinates who‚ it is suggested‚ work more effectively and productively when their managers adopt
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specific dimensions of service: reliability‚ responsiveness‚ assurance‚ Empathy‚ tangibles. Satisfaction‚ on other hand‚ is more inclusive: it is influenced by perceptions of service quality‚ product quality‚ and price as well as situational factors and personal factors Service quality affects customer satisfaction by providing performance (real benefits). For example‚ if consumers believe they have entered the McDonald’s restaurant‚ they will get food‚ service‚ high quality everywhere the same‚ no matter
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leisure club. So recruitment and training of new staff is a must 2. Training of new and old staff The training of new staff those are recruited and the old staff is very much essential to update them with the latest methodologies of the hospitality operations and this is very important with respect to the case study as the hotel will have an up gradation of the hotel. 3. Lack of Flexibility in staff Deciphering the case study‚ it can be seen that the old staffs are not so flexible
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Australian Hospitality has performed poorly due to the impacts of inflation. How to curb inflation has been regarded to be the foremost purpose of government economic policies in several countries. It is worth noting that the effective policies that aid in curbing inflation need to center on the fundamental causes of inflation in the country and particularly in this regard the hospitality industry of Australia. Although there has been significant growth and expansion of the Australian industry for the
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