Revealing the Corporation “Managing and communicating about corporate brands‚ building corporate identity‚ and protecting corporate reputation are vital issues in the boardrooms of entities global and local‚ large and small‚ corporate and non-profit. Revealing the Corporation treats the highly salient realm of corporate branding‚ identity‚ image‚ and reputation. Balmer and Greyser explain the roots of the territory‚ gather decades of wisdom about it‚ and interpret its significance and applicability
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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Cost Accounting A Managerial Emphasis Fourteenth Edition Charles T. Horngren Stanford University Srikant M. Datar Harvard University Madhav V. Rajan Stanford University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Donna Battista AVP/Executive Editor: Stephanie
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Practical and Clinical Applications Fourth Edition‚ Revised and Expanded Sanford Bolton Visiting Professor University of Arizona Tucson‚ Arizona‚ U.S.A. AAl Development Services Wilmington‚ North Carolina‚ U.S.A. Charles Bon MARCEL 99. DEKKER MARCEL DEKKER‚ INC. NEWYORK BASEL Marcel Dekker‚ Inc. and the author(s) make no warranty with regard to the accompanying software‚ its accuracy‚ or its suitability for any purpose other than as described in the book. This software
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