1.1 BACKGROUND & RATIONALE OF THE STUDY: Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh‚ NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd. To reach to more consumers and to better satisfy the needs‚ NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth
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Abuse of dominance: Predatory Pricing Submitted by: Radhika Sahay (Intern; May 2012 – June 2012) ------------------------------------------------- DISCLAIMER 4 ACKNOWLEDGEMENT 5 CASES 6 LIST OF BOOKS‚ JOURNAL ARTICLES‚ REPORTS 8 LIST OF STATUTES REFFERED 11 CHAPTER1: BACKGROUND 12 CHAPTER 2: ABUSE OF DOMINANCE 15 2.1 Relevant Market: 16 2.2 Dominant Position: 20 a. Indian Position on indentifying “dominance” 20 DEFINITION OF DOMINANCE AND KEY ELEMENTS: 22 IMPORTANCE
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KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program‚ Lubin School of Business‚ Pace University‚ New York. This case was written under the supervision of Warren J. Keegan‚ Professor of International Business and Marketing and Director of the Institute for Global Business Strategy‚ Lubin School of Business‚ Pace University‚ New York‚ as a basis for class discussion rather than to illustrate
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Consumer Perception study On Chocolate Subject: Business Communication Sub Code: BUS 231 Sec: 01 Equipped For: Md. Kamrul Hasan Assistant Professor Department of Business Administration East West University Submitted By: Munia Haque 2010-1-10-081 Tazkia Hassin 2010-1-10-094 Tamanna Islam 2010-1-10-097 Ferdousia Akhter 2010-2-14-046 Date of Submission: 12th December 2012 Letter of Transmittal 12th December‚ 2012
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Southern Peninsula Wines Content 1. Organisation overview a. The organisations mission or vision b. Strategic goals of the organisation c. Capabilities of the organisation d. Product/s of the organisation under consideration for entry into an international market 2. Global Business Environment a. A brief overview of the current global business environment. a-1. Figure 1&2 wine consumption a-2. Top 10 wine consumers
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neboshE xaminers’ Report N EBOSH Internat ional Diploma in O ccupational Health and Safety J anuary 2008 examinations C ONTENTS Introduction 2 Unit IA – International management of health and safety 3 Unit IB – International control of hazardous agents in the workplace 12 Unit IC – International workplace and work equipment safety 19 © 2 008 NEBOSH‚ Dominus Way‚ Meridian Business Park‚ Leicester LE19 1QW t el: 0116 263 4700 fax: 0116 282 4000 email: info@nebosh
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PROJECT REPORT ON BISLERI INTERNATIONAL PVT. LTD. Academic year (2010 -2011) Submitted By: Ria Gupta B.B.A. 5th Semester ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project report. My deepest thanks to Lecturer‚ Mrs.Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and
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Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010 ACKNOWLEDGEMENT First and foremost‚ I would like to thank my supervisor Dr Nabsiah Abdul Wahid for her relentless support‚ advice and guidance throughout the entire preparations of this dissertation. Not to forget my co-supervisor Dr Maliga Marimuthu
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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Préambule : identifier et délimiter le marché : Le marché du jus de fruits fait partie du marché générique des boissons. Si l’on considère le marché du jus de fruits comme le marché principal‚ ses marchés environnants sont : les boissons rafraîchissantes plates‚ l’eau du robinet‚ l’eau en bouteille‚ les sodas‚ le lait‚ le sirop‚ le café‚ le thé et les boissons alcoolisées. A. Quantifier le marché ⢠La taille du marché en valeur‚ en volume‚ et en nombre de
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