Date: April 20‚ 2012 Assignment: Downtown Health Care Clinic Perpetual Mercy Hospital Perpetual Mercy is a successful‚ nonprofit hospital located in the southern periphery of a major western city. It is extremely financially stable‚ debt free and holds the highest occupancy rate in amongst all hospitals located in its metro location. Perpetual Mercy has become extremely dependent on older‚ inner city occupants that are covered by Medicaid. More business is becoming minor‚ short stayed visits
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$ 13‚310 after the third year of operations. Refer to analysis details on pages 5‚ 6 and 7. SWOT Strength: • Location: DHC is located close to its customers. • DHC is financially well supported by its owner PCH which is one of the biggest hospitals of the country. Weakness: • Offers limited services and working hours. • Does not have enough operation capacity at lunch time. • It is not well known in the community due to lack of promotion. • The customers may not be as satisfied‚ as they
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influenced the development of the clinic. Political forces that can have an influence on the development of this clinic could be ;how much of the states budget is allocated to healthcare and how that money is distributed amongst the state. It can also determine what positions will be funded‚ what equipment will be purchased‚ what programs should be adopted‚ and which current programs should be dropped. Social forces that can influence the development of this clinic could include; traditions‚ values
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Perpetual Mercy Hospital Case Situation Analysis The hospital industry has seen a dramatic change since the 1960s. Millions of dollars were poured into the industry causing a huge boom in independent hospitals and respectively a large boom in insurance coverage. Eventually the government had to step back in and reassess their role in health care. Here is what you need to know about the industry. Types of Health Care Programs: - HMOs are Health Maintenance Organizations that provide health care for
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Case of Perpetual Mercy Hospital Problem The broad focus of this case is one of strategy planning. Perpetual Mercy Hospital has to determine the best course of action to help the Downtown Health Clinic achieve its stated objectives of expanding the hospital’s referral base‚ increasing referrals of privately insured patients‚ establishing a liaison with the business community‚ and becoming self-supporting within three years of its opening. This last objective is jeopardized by the possibility
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Perpetual mercy hospital | Case Analysis | Davenport University | | Prameela Dibba | 11/16/2010 | | Problem Identification With the creation of Downtown Health Clinic‚ Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals‚ the amount of patients; opening up many more business opportunities
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Hospitals have always existed with the purpose of facilitating health care. However‚ our methods to amend suffering of the ill and wounded have improved dramatically in the last century. Unlike modern hospitals‚ alleviated by the help of revolutionary medicines such as penicillin and anesthesia‚ hospitals one hundred years ago were forced to proceed with unconventional methods of practice. The changes that have been implemented have served to produce more reputable results. Some of the very first
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PERPETUAL MERCY HOSPITAL – CASE STUDY DAVENPORT UNIVERSITY MARKETING STRATEGIES 610 PROFESSOR PHILLIPS SEPTEMBER 20‚ 2010 Perpetual Mercy Hospital (PMH) a 600 bed‚ independent‚ not-for-profit‚ general hospital is one of six general hospitals located in a major western city. Financially stronger than most metropolitan-based hospitals in the United States‚ it is debt-free and has the highest overall occupancy rate among the city’s of six general hospitals (Rodger and Peterson‚ 2010‚ p
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Perpetual Mercy Hospital Case Analysis April 2‚ 2013 Marketing Management and Strategy Section 002 Case Brief Receipt #: 317113731 MEMO: To: From: Date: April 2‚ 2013 Subject: Perpetual Mercy Hospital Case Analysis Problem/Issue: In April of 2000‚ the Downtown Health Clinic (DHC)‚ which is run and overseen by Perpetual Mercy Hospital (PHC)‚ found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing
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Due to a patient near fatal accident‚ the children’s hospital and clinics were looking for any effort to provide a safety patient culture. Julie Morath was hired in 1999 to improve hospital operations; she wanted to make Safety the top priority of the hospital. Julie Morath directed and begun setting up the Patient Safety Initiative at Children’s Hospital and Clinics by making employees obtain the mindset of safety and building a culture. The key steps to her patient safety initiative were the
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