later added stores in Deauville and Biarritz and began making clothes. * Her first taste of clothing success came from a dress she fashioned out of an old jersey fabric * First fashion house was opened in 1915 * 1920 launched her first perfume named Chanel No. 5 * 1925 introduced her legendary suit with collarless jacket * World War II caused Chanel to close her business Signature Looks: Jersey Dress Little Black Dress 1
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TABLE OF CONTENTS Introduction 3 From Coco to Karl - A Legend lives on 3 The 6 P’s 8 Product 8 Price 10 Place 11 Promotion 12 People 13 Positioning 13 Benchmarking 16 SWOT-Analysis 19 Micro economical analysis 19 Macro economical analysis 22 Recommendations 24 Conclusion 25 INTRODUCTION Elegance‚ wealth‚ high class and originality; these are the first words which come to mind‚ when thinking of Chanel. We as a group decided to choose Chanel as our subject‚ because of several reasons and questions
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Trade secret By definition‚ a trade secret may consist of any formula‚ pattern‚ device or compilation of information which is used in a business‚ and which may give an advantage over competitors who do not know the trade secret. A trade secret may be a formula for a chemical compound‚ a process of manufacturing‚ treating or preserving materials‚ a pattern for a machine or other device‚ or even a list of customers. Trade Secret Vs Everyday Secrets Trade secrets are different from other business
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are "articles intended to be... applied to the human body for cleansing‚ beautifying‚ promoting attractiveness‚ or altering the appearance." By this definition‚ cosmetics include a wide range of products‚ such as makeup‚ skincare‚ hair products‚ perfume‚ and body care products like lotions and body wash. First of all‚ the cosmetic industry clearly illustrates Caves ’ economic property of "infinite variety". The variety of cosmetic products available for consumption nowadays can easily blow one ’s
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FINANCIAL HIGHLIGHTS 08 INTERVIEW WITH ANTONIO BELLONI : THE AUTHENTICITY OF OUR BRANDS LINKING HERITAGE AND MODERNITY 10 CORPORATE GOVERNANCE 12 THE LVMH SHARE 14 REVIEW OF OPERATIONS 16 24 32 40 46 Wines & Spirits FASHION & LEATHER GOODS Perfumes & Cosmetics Watches & Jewelry SELECTIVE RETAILING 52 SUSTAINABLE DEVELOPMENT 54 Exchanging‚ sharing‚ moving forward 55 Human Resources LVMH – a magic alchemy between the future and tradition 63 Corporate sponsorship to support culture‚ youth
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Another postulate of the kinetic molecular theory is that gas particles are always in motion‚ like the other states of matter. But they are different in that they undergo random translational movement. In solids‚ the particles mainly experience vibrational motion and in liquids they mainly vibrate and rotate‚ with some translational motion. Gas particles move rapidly in straight lines‚ unless acted upon by another particle or the walls of a container. This continuous contact with the container leads
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but there are very few deodorants for females. This is because deodorants and antiperspirants have recently been introduced to the Indian market. For decades‚ the Indian market has been relying on perfumes to enhance the scent of the body. And as such‚ females in the country continue to use perfumes instead of deodorants and antiperspirants. Also‚ deodorants are used by those who are constantly outdoors‚ and this is dominated by males. It is only in the last few decades that there has been an
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Boomerang- The Essence of Sex Board Members in Board Room- Strange’ smells a perfume Strange: (Smells Perfume) I hate it Board Member (Lloyd) : But this fragrance tested very well. Strange’: I said I wanted the essence of sex! Jacqueline: Yes Board Member (Lloyd): Well I think this is it Strange: You would‚ but let me show you what I’m talking about (Takes of thong) Board Member 2: Unbelievable! (Holds thong up to board members face) Strange’: (Rubs thong in man’s
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mentions about the new ways of packaging to affect customers. For example‚ the stationary goods industries tend to have a hole on its packaging which allows the customers to touch it and feel the texture. Also‚ in a perfume advertisement‚ the advertisers have a strip of paper with the perfume itself
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/ˈfreɪɡrəns/ (n) mùi thơm‚ mùi hương EX: The bath oil comes in various fragrances. * Extraordinary /ɪkˈstrɔːdnri/ (n) đặc biệt‚ lạ thường EX: It’s extraordinary that he managed to sleep through the party. * Perfume /ˈpɜːfjuːm/ (n) nước hoa‚ dầu thơm EX: She was wearing too much perfume. * Regain /rɪˈɡeɪn/ (n) lấy lại‚ chiếm lại EX: The party has regained control of the region. * Centre /ˈsentə(r)/ (v) tập trung vào EX: Small towns in South India serve as economic and cultural centres
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