BUSINESS PLAN 1. EXECUTIVE SUMMARY: Charming Joint-stock company is a distributor of products from manufacturers to retailers. The products that we distribute including Women’s Perfume and Men’s Aftershave. We intend to work on two markets are NAFTA and EU. The target customer of The Charming company are the person who find the attraction and the personality from themselves. Because our products make them discover the novelty from things familiar with them. The main market we aim to is the
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to how well you are respected. Perfume is thousands of years old and began in antiquity. The word perfume is used today to describe scented mixtures and is derived from the latinword‚”perfumus” meaning through smoke. One of the oldest uses of perfumes comes from the burning of incense and aromatic herbs use in religious service. the art of making perfumes began in ancient Egypt but was developed and further refined by the Romans and Arabs .The earliest use of perfume bottles in Egyptian and dates
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[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV‚ radio‚ and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences
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there and support the author whenever she needs. Abstract This study looks at how celebrity endorsement affects female consumers’ perfume purchasing behaviour as more and more advertisements at present are using this method and since perfume might be a high psychological involvement product. As a result‚ there rises a question of what are factors that affect consumers’ perfume purchasing decisions and whether consumers get affected by celebrity endorsers. The research adopts qualitative research method
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Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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where people and animals could run free in a big space. The perfume gives the sense of free and also youth. The model is posing on the left side with an innocent facial expression on her face; wearing a red lipstick and a baby pink colored couture dress. The denotation of innocent look is a pure facial expression of little children. Which leads to the connotation. Children like to have fun and be cheerful at all times. The wearer of the perfume will get the aura of youth‚ being energized and bright
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Flower power Introduction Perfumes and scented products are composed of toxic chemicals like acetone‚ toluene‚ ethyl acetate‚ formaldehyde and ethanol that are found on any list of toxic and hazardous chemicals. All these and other chemicals used in the manufacture of personal care products have been shown in animal studies to cause serious health problems and even death. That’s why we decided to create a natural perfume that is safe for the environment. So we thought that we must encourage
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hand‚ in the emerging market‚ like China‚ we wanted to market as a mass volume product. Regarding the container‚ there were different opinions. I suggested a blue glass perfume bottle shaped like an arrow. We also focused on other aspects like price‚ promotion and distribution. Everyone agreed that the price per bottle of perfume should be lower. Also it was agreed that HCC should not continue to sell the fragrance in exclusive outlets. So‚ we proposed to use a wider variety of outlets‚ also including
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online shopping through internet‚ while buying some product on the internet we can see the image of the product. This online shopping is just limited for some products like clothes‚ mobiles etc. But now you can buy those products which have smell like perfumes‚ cakes etc. Anything which you will decide to buy from its smell. Means you will be able to smell the object just sitting in front of your computer by using this digital smell technology. Now you might be thinking that how it will be possible ?
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INVESTIGATORY PROJECT Flower bloom perfume Submitted by: Ma.anne Briones Frances Blanco
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