Zara Supply Chain Report By: A.H. C.L. H.L. S.H. X.W. Humble Beginnings In 1975‚ Amancio Ortea Gaona started Inditex Corporation in his first small shop in a remote town in Spain‚ Arteixo. Only 35 years later‚ it has emerged the largest apparel company in the world—Zara. Currently‚ Zara’s headquarters and two distribution centers are located in this small Spanish town. Zara broke a new path between the traditional high fashion and the mass fashion strategies; it provides
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Zara as being one of the major international clothing retailers stands out with its business and marketing model. Zara is also often one step ahead of the high-fashion ready-to-wear brands by providing similar garments made with less expensive fabric so prices much lower. Zara’s business model is characterized by flexibility‚ which is a production method that fulfils demand in order to manage quick turn-around‚ limited season stock and at a low price. The secret to Zara’s success is that‚ although
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Zara is a Spanish clothing and accessories retailer‚ founded in 197 by Amancio Ortega. Zara has now became possibly the most innovative retailer in the world. By the end of the year 2011‚ Zara has reached 82 markets globally with a network of 1.830 stores. Zara’s secret of successful fast fashion business model is mostly about their responsive buyer driven supply chain. The customer plays an active role in the business model. Design and production activity begins with customer demand and retail
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Sale software. To upgrade Zara’s current POS system‚ Zara should keep the old POS system running until the new system is ready for cut-over. The first plan is to upgrade the Information Infrastructure to support the new system. Zara must first upgrade its company’s network infrastructure from modem based to broadband based. Zara must ensure the network connectivity is available at every store. Once the network infrastructure is in place‚ Zara should contract with Intuit-HP professional services to
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1. a. Core competencies of Inditex Inditex’s infrastructure The six retailing chains: Zara‚ Bershka‚ Massimo Dutti‚ Pull and Bear‚ Stradivarius and Oysho were organized as separate business units‚ responsible for their own business strategies‚ product design and other activities. Nonetheless‚ coordination across the chains increased an expansion power of Inditex as the Group and induced the management to open some multichain locations (Gnemawat & Nueno‚ p. 8‚ 2006). Visionary management The founder
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ZARA in Indian and Chinese market Zara is a very renowned brand for its latest designs and is among the top 100 best global brands in 2010 and its unusual strategy of zero advertising and instead invests the revenue in opening new stores across the world. The middle-aged mother buys clothes at Zara chain because they are cheap‚ while her daughter aged in the mid 20’s buys Zara clothing because it is fashionable. Clearly Zara is riding two of the winning retail trends firstly‚ being in fashion and
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Zara Thrives by Breaking All the Rules - BusinessWeek Page 1 of 2 INNOVATION October 9‚ 2008‚ 5:00PM EST Zara Thrives by Breaking All the Rules How the Spanish apparel chain gets new designs into stores in two weeks while keeping costs low by Kerry Capell ARTEIXO‚ SPAIN Many U.S. apparel retailers are choking on slow-moving inventories as consumers hold back on spending. But Spain’s Inditex‚ whose Zara chain pioneered cheap chic‚ is zipping ahead. The $13.8 billion company‚ which
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Zara is one of the largest international fashion companies which belongs to the Inditex Group operating in textile design‚ manufacturing and distribution. Inditex is known to be the most successful fashion retailers in the world. The Inditex Group is made up of more than one hundred different companies which each have helped gain the success of the group. The Fashion Companies owned by the group include Pull and Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius and Zara being its Flagship chain store. The
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Zara: IT for Fast Fashion On a beautiful August night in 2003‚ Xan Salgado Badas and Bruno Sanchez Ocampo settled into seats at their favorite tapas bar in the Spanish city of La Corufia‚ ordered pulpo gallego (octopus Galician style)‚ and resumed their argument. Salgado was the head of IT for lnditex‚ a multinational clothing retailer and manufacturer headquartered in La Corufia
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ZARA (Study case) Vladimíra Olívia Gáborová Vlada.gaborova@gmail.com ISL 356 Phd. Emre Demirci Study case 11.4.2014 Manufacturing and clothing business has a long tradition and it is well established. People always feel need to protect themselves against the wind‚ cold‚ sun etc…. In the past there was not a high demand for clothes‚ since it was much as a cottage industry. Everything starts to change by industrial revolution‚ when development in technology opened
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