“I’m Going” Campaign [pic] ADVERTISING AND MEDIA INDEX ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11
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MOTIVATION Concept of Motivation: Motivation is a psychological concept which acts as a force that propels a person to act or not to act in a certain way. Robert D. Irwin defines motivation as “Motivation means a process of stimulating people to action to accomplish a desired goal”. A manager needs to coordinate several factors of production and these factors can be classified into non human and human factors. The efficiency of non human factors such as material‚ machine‚ etc depends on the technology
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which are identified by similar and distinguishable aspects while using the different segmentation groups. The report focuses on a ‘personal’ profile of an individual from the target audience as well as using a score card approach along with perceptual mapping‚ which indicates what the strengths and weaknesses of the fragrance may be. The fourth section of the report focuses on the product itself as well as the different levels that are involved in guaranteeing that the product includes all complexities
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Bibliography: Blackwell‚ Miniard and Engel (2006) Consumer Behaviour 10th Edition‚ Thomson South Western Catherine Jansson – Boyd Consumer Psychology (2010) McGraw Hill Cherry.K‚Perception and the perceptual process.[online].Available at: http://psychology.about.com/od/sensationandperception/ss/perceptproc_2.htm David A. Buchanan & Andrzej A. Huczynski ((2010) Organizational Behavior seventh edition‚ Prentice Hall International(UK).
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Table of Contents 1. History‚ Development and Growth 2 2. Vision‚ Mission‚ Objective‚ Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic
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ALGORITHMS FOR AUDIO WATERMARKING AND STEGANOGRAPHY NEDELJKO C VE JIC Department of Electrical and Information Engineering‚ Information Processing Laboratory‚ University of Oulu OULU 2004 NEDELJKO CVEJIC ALGORITHMS FOR AUDIO WATERMARKING AND STEGANOGRAPHY Academic Dissertation to be presented with the assent of the Faculty of Technology‚ University of Oulu‚ for public discussion in Kuusamonsali (Auditorium YB210)‚ Linnanmaa‚ on June 29th‚ 2004‚ at 12 noon. O U L U N Y L I O P
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innovation to every athlete in the world". [Nikebiz.com‚ page 4] Nike research lab is constantly pursuing innovation in the field of sports. The research work in the lab is distributed into three categories including biomechanics‚ physiology and sensory/perceptual attributes. The research mainly focuses on differentiating factors like geography‚ gender‚ age and skill level. [Product Technology‚ Nikebiz.com‚ page 6] Products of Nike can broadly be distributed into two categories as footwear and equipment
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Eleven Multivariate Analysis Techniques: Key Tools In Your Marketing Research Survival Kit by Michael Richarme Situation 1: A harried executive walks into your office with a stack of printouts. She says‚ “You’re the marketing research whiz—tell me how many of this new red widget we are going to sell next year. Oh‚ yeah‚ we don’t know what price we can get for it either.” Situation 2: Another harried executive (they all seem to be that way) calls you into his office and shows you three proposed
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Chapter 1 Outline Intro to Human Geography Field Note: Humans are geographers by nature. They can think territorially or spatially and have an awareness of‚ and curiosity about the distinctive nature of places. Even children possess qualities of geographers‚ creating carefully mapped realms in tiny places. Places possess an emotional quality‚ and we all must belong somewhere. Humans’ insatiable curiosity and the place-centered element within us gave birth to geography as an academic discipline
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Marketing Plan Marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price‚ promotion‚ product and distribution (also called placement). They are sometimes referred to as the four p ’s. A marketing mix is a combining of these four variables in a way that will meet or exceed organizational objectives. A separate marketing mix is usually crafted for each product offering. When constructing the mix‚ marketers must always be thinking
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