Using Perceptual Maps in Marketing Simulation Summary Inge Webster January 18‚ 2014 Using Perceptual Maps in Marketing Simulation Thorr Motorcycles is a manufacturer of different range of motorcycles‚ which carries a wide variety of products such as shoes and toys. The image portrayed from the company provides its customers the freedom‚ masculinity‚ and mobility of all its products. Thorr Motorcycles is a company that offers a variety of services with dealer training‚ dealer
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Using Perceptual Maps in Marketing Simulation Summary MKT/421 September 19‚ 2013 Using Perceptual maps in Marketing Simulation In the University of Phoenix simulation Thorr Motorcycles‚ Inc. is a $5 Billion company‚ which offers the consumer many styles of motorcycles and they produce more than 200‚000 units per year. They sell everything from t-shirts to toys and leather accessories. In each of the three major phases in using perceptual maps in marketing simulation which are the perceptual
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Using Perceptual Maps in Marketing Simulation Summary MKT 421 Instructor: Ken Metz October 7‚ 2013 Using Perceptual Maps in Marketing Simulation Summary The situation consists of me constructing a perceptual map to create a marketing plan for Thorr Motorcycles. The perceptual map will be based off of parameters fundamental to the product and significant to the customer. I am the marketing manager for CruiserThorr. We are trying to use the parameters to market a new and innovative
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ABOUT THE PROFESSIONAL COURIER SERVICE Submitted by: PANDIARAJAN.P (Reg.No: 3511010488) A project report Submitted to the SRM SCHOOL OF MANAGEMENT FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY KATTANKULATHUR In partial fulfillment of the requirements For the award of the degree Of MASTER OF BUSINESS ADMINISTRATION BONAFIDE CERTIFICATE Certified that this project report titled “A Study on the Customer perception about the professional courier services ‚Chennai” is the bonafide
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1. Evaluate the value proposition offered by the Courier Pak The product in question is a freight product that covers shipment of documents or other items up to a weight of 2 pounds and offered overnight delivery of the documents. Another value proposition of this product is the added safety feature of it being shipped in waterproof or tear-proof envelopes ensuring the documents are shipped without the possibility of damage. The targeted segment for this product is the Rush segment customers
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BLUE DART COURIER SERVICE – SECTION B GROUP 2 |Anasua Mitra|Ayushee Das|Malavika Sahoo|Meenal Kukreja|Pragya Sarathi|Srilakhi Sah| Domestic express major Blue Dart had forged a five-year sales alliance with DHL Worldwide Express‚ after the company decided against renewing its existing contract with FedEx‚ the new alliance was effective from October 1‚ 2002. The key consideration for Blue Dart was the restrictive nature of contract as the contract forbade the domestic courier to carry any packages
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Using Perceptual Maps in Marketing Simulation Summary February 4‚ 2013 Mark Brady MKT/ 421 Using Perceptual Maps in Marketing Simulation Summary THORR Motorcycles is a 5 billion dollar company that manufactures different kinds of motorcycles‚ in addition to their motorcycle products they use other product to promote their business such as motorcycle shoes‚ t-shirts‚ toys‚ leather clothing etc. They sell roughly around 200‚000 units per year and they are growing more and more every day because
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its unique strategic hub system and a policy of limiting package size to under 70 pounds. By capitalizing on this strategy‚ FedEx was able to boost its average delivery volume in 1976 to 20‚726 packages per day via its three services‚ Priority-One‚ Standard Air‚ and Courier Pack‚ compared with an average of 10‚521 delivered daily the prior year. Clearly the company’s calculated use of strategically-located hubs‚ nighttime flight routes‚ and limited package size allowed the company to carve out a
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process. Products and services need to be done faster‚ and they need to be right the first time. GxP”‚ a general term for the Good Practice quality guidelines and regulations used in many fields including the pharmaceutical industry‚ is designed to ensure product safety and integrity during the manufacturing‚ control‚ storage and distribution phases. Although the basis for the transportation/courier industry rests primarily
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Tool Summary: Perceptual Mapping Objectives • A detailed explanation of how perceptual mapping works‚ what it does‚ and what are its critical assumptions • An application of how perceptual mapping was used‚ i.e.‚ describing an application of the tool in detail‚ focusing on procedure‚ calculations‚ results‚ and interpretation. Background Branding; is defined by Charles W. Lamb‚ co-author of Marketing: sixth edition; as a name‚ term‚ symbol‚ design‚ or combination thereof that identifies
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