A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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BIBLIOGRAPHY INTRODUCTION TO CONSUMER PERCEPTION Consumer perception theory is any attempt to understand how a consumer’s perception of a product or service influences their behavior. Those who study consumer perception try to understand why consumers make the decisions they do‚ and how to influence these decisions. Usually‚ consumer perception theory is used by marketers when designing a campaign for a product or brand. However‚ some people study consumer perception in order to understand psychology
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A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
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Presentation on Analyzing Consumer Perception Basic Case Study • The case study discuss about what is consumer perception • What are the dimensions set to do study on perception of consumer • Different sections discussed: Data collection & Profile analysis Perceptual mapping technique Analyzing the maps in new product development Contents • Consumer Perception • Example of Black & Decker • Different sections : Section I : Data collection & profile analysis Section
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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Consumer Perception The world of marketing is an ever-changing one. Not simply because consumers’ desires change‚ but also because today marketers have more means than ever to reach potential customers. The Internet has made aspects of marketing much simpler and cheaper. We can now literally reach over a billion people world-wide. For multinational companies‚ this is a good means to create a connection with the people in each country they operate in. The following will examine the website
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A 3’c Report on Bhavik Publication pvt.Ltd Submitted to: Prof. Arun Lende Submitted by: Darji Sachin.D (Batch 2011/13) Bhavik Publication Pvt. Ltd. is the leading educational books publishing unit in Ahmedabad‚ Gujarat - with highest quality of materials‚ affordable price and high standard services. Bhavik has more than 2000 titles in the education market like Practice
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Management & Information Systems‚ 2012 Consumer Perception Towards Organic Food Products in India T. Bhama and Vedha Balaji1 Management Studies‚ Christ University‚ Bangalore 1 Institute of Management‚ Christ University‚ Bangalore E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in ABSTRACT Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart‚ 2000) and the quality of food consumed. Consumers are also increasingly concerned with food
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T.A. PAI MANAGEMENT INSTITUTE To Study the Consumer Awareness & Perception towards Packet Chips Market Research Report Submitted by: Prasenjeet Acharjee Executive Summary The primary objective of our research is “To Study Consumer Awareness and Perception towards Packet Chips”. In order to find this‚ the research objective was further sub-divided in the following secondary objectives: To study whether the consumers are aware about the packet chips or not. To check the awareness
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A Study on Consumer Perception towards Online Grocery Store By Himanshu S Mishra Submitted In fulfillment of the requirement for the degree Masters in International Management To Institu d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France April‚ 2013 DECLARATION I hereby declare that the project report titled “A Study on Consumer Perception Towards Online Grocery Store”‚ under the guidance of Prof: Debjani Bhattacharyais
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