Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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The relationship between online sales and in-store sales in China STUDENT NAME: Jack (Qiwei Zhang) COURSE NAME: Pre-MBA SUPERVISOR: Glenn.Francis DATE OF SUBMISSION: 09/10/ 2013 1.Introduction As the China’s economy developing very fast‚ the demand market is growing dramaticly. The growth rate of sales online and in-store will grow at the same time. While the sales online tends to be more powerful at this stage‚ it will take enough market shares
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MARKET RESEARCH 3 3.3 THE SALES PLAN . Prices And The Market . Pricing Strategies . Marketing Segmentation And The Marketing Mix . The Marketing Process . Sales And Finance In Marketing . The Sales Plan Exercise - Calculating Financial Impact Of Sales P 123 THE SALES PLAN 3.3 PRICES AND THE MARKET There are a number of different approaches to pricing. Most businesses use a mix of these approaches or use a different approach to different customers and at different times. How Your Product Or
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each function? What are the steps in the Sales Management model? Describing the Personal Selling Function -> Defining the Strategic Role of the Sales Function -> Developing the Salesforce -> Directing the Salesforce -> Determining Salesforce Effectiveness and Performance What are the 7 characteristics of the Best Sales Organizations? Create a customer-driven culture throughout the sales organization and firm Recruit and hire the best sales talent Train and coach the right skill
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healthcare Group Janet smith Publisher Jackie Quemby Project manager karen welds Writer karen welds research assistant & Proofreader terry hutchison art Director tanya unger-brockley Production manager ajay Masih For single copy‚ directory and report sales contact Michelle iliescu‚ 416-764-1441‚ email michelle.iliescu@rci.rogers.com‚ fax 416-764-3931. contents communityPharmacy 2011 message from cacds ..........................................................................................4
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Casielles‚ R.V. (2005)‚ Consumer evaluations of sales promotion: the effect on brand choice‚ European Journal of Marketing‚ Vol. 39‚ Issue 1/2 Arkes‚ H.R.; Joyner‚ C.A.; Pezzo‚ M.V.; Nash‚ J.G.; Siegel-Jacobs‚ K.; Stone‚ E Brassington‚ F.; Pettitt‚ F. (2003)‚ Principles of marketing‚ 3rd edition‚ Pearson Education Limited‚ Harlow Borges‚ A.; Cliquet‚ G Dawes‚ J. (2004)‚ Assessing the impact of a very successful price promotion on brand‚ category and competitor sales‚ Journal of Product & Brand Management
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COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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modifies data that is eventually stored in an information system Nowadays‚ technology is getting broad‚ Computerized Sales and Inventory System is a new technology in the world of business. Our system benefits our client on saving information‚ high security on files and gives more accurate information about business. Co Tiong Bon Grocery embarked on the initiative during the late 1950’s to establish a grocery store which will provide service to potential / valid customers the best wholesale / retail
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and markets. ii. Defender businesses concentrate on maintaining their positions in established product-markets while paying less attention to new product development. iii. Analyzers attempt to maintain a strong position in their core product-market(s) and also seek to expand into new—usually closely related—product-markets. iv. Reactors are businesses with no clearly defined strategy. 3. Even though both the Porter and Miles and Snow typologies have received popular acceptance and research support
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SALES CONTROL SYSTEM Purpose of a sales control system 1. There must be efficient control of all food and beverage items issued from the various departments. 2. The system should reduce any pilfering and wastage to a minimum. 3. Management should be provided with any information they require for the costing purposes. 4. The cashier should be able to make out the customer’s bill correctly. 5. The system should show a breakdown of sales and income received in order that adjustment and improvement
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