policies‚ they have already entered products close to those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities while Coca-Cola has events and lifestyle focus such as vacations giveaways. For pricing policies‚ Pepsi uses an aggressive pricing policy to get immediate market share from Indian competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements
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advantage in selected target markets‚ and they design marketing mixes to create these planned positions. In planning their positioning‚ marketers often prepare perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer‚ whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. This is
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Running head: Perpetual Maps Page 1 Perpetual Maps Catherine Miller MKT/421 October 22‚ 2012 Ricci Rizzo Perpetual Maps Page 2 Perpetual Maps Thorr Motorcycles‚ Inc. is a $5 billion company that manufactures different models of motorcycles. One of the high brand images in this company’s market is the CruiserThorr power cruiser model. Although this is a high brand‚ sales have begun to decrease. The company has blamed the declining sales on the high cost and the aging target
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Perceptual Maps Having a strategic marketing plan needs direct input to insure the success that a product or service will have growth in the market. Perceptual mapping is one of the best ways to map out the product’s life cycle and the impact that it will have in the market. Perceptual maps are illustrations of data that have been compiled from the markets rating scales‚ and to develop a correct perceptual map these scales have to be fundamentally sound for the product and the consumers. When
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Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting the market research date. On the strategic call‚ Coke was losing
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Using Perceptual Maps in Marketing Thorr Motorcycles‚ Inc. is a billion dollar manufacturing company‚ producing over 200‚000 units per year. Additionally‚ Thorr offers services including dealer training‚ dealer software packages‚ motorcycle rentals and rider training. Thorr’s brand image is high‚ and it currently holds 40% of the market. This simulation asks students to take on the role of Marketing Manager. The first situation states that sales of the Cruiser Thorr are decreasing because target
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Coke VS. Pepsi James Esposito Strayer University The Business Enterprise BUS 508 Dr. Amanda Manners June 11‚ 2011 Coke VS. Pepsi The following paragraphs will discuss the financial positions of both Coke and Pepsi. There will be a discussion on which company has the greatest ability to pay off any current liabilities the companies have and what type of financial tools can be used to determine their capability to pay such debt. The reader will also be provided the tools that anyone can
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5‚ 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product
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Perceptual Map Presentation Car Industry Intro Popular car companies in the industry: Ford Chevrolet BMW Volkswagen Cadillac Subaru Nissan Jaguar Toyota Porsche Dodge Segmentation: Price and appearance Perceptual Map High-end Conservativ e Sports car Affordabl e Ford Motor Company Headquarters: U.S. Types of vehicles: Cars SUVs/Crossovers Trucks Commercial Hybrids/Electric Diesel Objective: Offer array of vehicles – small‚ medium
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