HISTORY OF PEPSI COLA Caleb Bradham of New Bern‚ North Carolina was a pharmacist. Like many pharmacists at the turn of the century he had a soda fountain in his drugstore‚ where he served his customers refreshing drinks‚ that he created himself. His most popular beverage was something he called "Brad’s drink" made of carbonated water‚ sugar‚ vanilla‚ rare oils‚ pepsin and cola nuts. "Brad’s drink"‚ created in the summer of 1893‚ was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts
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Marketing strategies of Pepsi Eastern Europe‚ Mexico‚ china‚ Saudi Arabia and India markets have now become the hotspots for Pepsi as the increasing global advertising strategies are escalated. As such‚ Pepsi now operates in more than 190 countries and with 37% global market share. Pepsi recognizes the need to carefully integrate high standards in various processes of supply chain especially at the retail level. The company strives for excellence specifically for the products or brands as well as
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Ions‚ atoms and molecules are constantly in random motion; this is mainly marked in liquids and gases as they are further apart. When there is a small amount of molecules of a substance in an area and a large number is another area and they have no barrier between them the random motion causes numbers to even up; this is called diffusion. Diffusion is when molecules move from a high concentration to a low concentration. The concentration gradient is when the concentration is different for each
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1. Coursework title: Evolution of Management Accounting discipline and its relationship with other functions in organizations 2. Module Number: ACC2130 3. Module Name: Issues in Management Accounting 4. Academic Year: 2013-14 5. Student First Name: Magali 6. Student Last Name: Bokungu 7. Student ID No.: M00328257 8. Student’s Email ID (MDX): MB1665@live.mdx.ac.uk 9. Student’s personal Email ID: magaliamba@hotmail.co.uk This paper starts with introducing importance of
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A Balanced Scorecard is a framework that focuses on shareholder‚ customer‚ internal and learning requirements of a business in order to create a system of linked objectives‚ measures‚ targets and initiatives which collectively describe the strategy of an organization and how that strategy can be achieved.” The Balanced scorecard retains the traditional financial measures and complements them with measures that are drivers of future performance. The objectives and measures of the scorecard are derived
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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Econ Final What is a credit card? A credit card allows you to borrow money from your bank to make your purchases‚ whether you’re buying a burger or more expensive products. As long as you pay back the money you borrowed within the “grace period” of 25-30 days‚ you don’t have to pay extra. If you don’t pay it back in that time period‚ you’ll have to pay interest – a percentage of the money you owe the bank – on top of what you borrowed. When you’re deciding which credit card to get‚ ask yourself one
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PEPSI CO. CONTENTS: 1. EXECUTIVE SUMMARY 2. BACKGROUND 2.1 Brief history 2.2 Current financial status 3. MISSION STATEMENT 4.1 Mission statement 4.2 Revised mission statement 4. VISION STATEMENT 5.3 Vision statement 5.4 Revised mission statement 5. EFE MATRIX 6.5 EFE matrix 6.6 EFE matrix summary 6. CPM MATRIX 7.7 CPM matrix 7.8 CPM matrix summary 7. IFE MATRIX 8.9 IFE matrix 8.10 IFE matrix summary
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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Introduction When it comes to credit card debt‚ one of the last things you want is a settlement or charge-off on your record‚ as it will show as a negative item on your credit report. Either one means that you’ve been seriously delinquent in paying your debts. While you can take some steps to minimize the damage‚ both settlements and charge-off accounts will affect your credit score. What Is a Settlement or Charge-Off? When you settle a debt‚ it means you don’t pay back the full amount you owe.
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