Saurav Mukherjee Course –PGDM (Marketing) SECTION – C Roll No. -10DM149 Answers for the Nestle Case Study 1.) Companies like Nestle who deliver products like baby food supplements have an inherent ethical responsibility towards the society. Since their products have a lot of potential for creating health hazards these companies have to make sure that they promote their product through the right distribution channels. They should ensure that all of their products should carry a hologram and WHO
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Case Study 1 Question 1: How can Second Life provide value to businesses that use it? Answer: There are some main values that Second Life can bring to businesses that use it is: Firstly‚ firms can use Second Life to advertise and marketing their brands for millions of users of Second Life. Especially‚ this is a very good way for small and new businesses when they want to built up their brands because using Second Life or other virtual world can reduce the cost of advertising and easier to attend
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Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
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Student’s Name: Nevine El Toukhi Class : 45C Case 01 : Predicting Performance Alix’s Problem Alix Maher is the new admissions director at a small‚ highly selective New England College. She has a bachelor’s degree in education and a recent Master’s Degree in educational administration. But she has no prior experience in college admissions. In spite of Alix’s predecessor had given Scholastic Aptitude Test (SAT)‚ scores (40 %)‚ weights to student selection criteria; Alix has serious reservations
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The ‘State Bank’ Case Analysis 1. Executive Summary State Bank is a profitable‚ family-run business conveniently located at downtown Hillsborough – the countryseat. Its President is Mack McNeill and its newly appointed Director of Marketing is his son Phil McNeill. It not only serves the Hillsborough populace of 15000‚ but also the suburbanites and farmers as far away as 20 miles. This is a full-service bank underlining the friendly‚ small-town service approach‚ while maintaining conservative
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.22 1. Introduction Alliance Bank is one of the leading banks in Kazakhstan‚ and it is the tenth largest bank in terms of assets in Kazakhstan. Headquartered of the bank are located in Almaty. Bank is developing as a universal financial institution in all lines of business‚ with a primary focus on retail banking and lending to SMEs.JSC Alliance Bank‚ has been operating for over 15 years. Recently bank has been shadowed by number of scandals‚ which had a negative
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above to a group of investors three weeks ago. And our bank as a result of unsuccessful investments lost 1.5billion pounds. During the major review of our bank operations‚ main office has found out a lot of problems. Agne‚ maybe you can introduce to us the conclusions. Agne: As you know main office has concluded that: 1. Customers believe Auric Bank charging too much for its services 2. Also Auric Bank no longer has the image of a ‘caring’ bank‚ which is close to its customers and understands their
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Case Study The Business Of Thinking Industry: Financial Services Project: Improving customer service and sales effectiveness and building a culture that promotes diversity Contributed by: Matthew Galik‚ Director of Sales and Marketing‚ Herrmann International Asia; and Andrew Stagg‚ Manager‚ Learning & Development‚ Bendigo Bank About Bendigo Bank Bendigo Bank is a regional Australian bank‚ operating primarily in Victoria‚ Queensland‚ and New South Wales. With over 200 bank branches and approximately
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CASE STUDIES—MENTON BANK Study Questions 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches. 2. Compare and contrast the jobs of CAR and CSR. How important is each (a) to bank operations and (b) to customer satisfaction? 3. Evaluate the strengths and weaknesses of Karen Mitchell and other candidates for head CSR. 4. What action do you recommend for filling the head CSR position?
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Site Visit Report BSHS 312 September 30‚ 2013 Site Visit Report Human Services is a broad field for workers who assist individuals with various types of issues or problems; whether the assistance is housing‚ mental health‚ vocational‚ or elderly services. These workers are housed throughout many organizations and agencies that have department in which they cater to specific needs. Some organizations have departments and programs that specialize in behavioral and cognitive–behavioral techniques
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