Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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Topic of current event (select from topics in instructions) Cells and Microscopes Source (staple a copy of the article to the back of your assignment) Popular Science magazine‚ MSNBC News online‚ CNN online‚ National Geographic magazine‚ AZ Game & Fish Dept. website‚ etc What is a stem cell? : https://student.societyforscience.org/article/what-stem-cell Summary of current event (at least 8 sentences) What is this current event discussing? Incclude important details to help readers understand
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2013 Peng Zhang MAIN IDEA The chapter 3 of Allen`s Chapter talk about the communication objectives and targeting issues. As the starting point of event planning‚ the second step is setting communication objectives based on situation analysis and fit with corporate and market objectives. While setting a communication objective‚ planner could use some tools such as gap analysis and Ansoff matrix within the SMART rules; meanwhile‚ the objective should follow the communication theory. After that‚ planner
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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ORGANISING AN EVENT – TOP TEN POINTERS Event management and organizing is one of the fast growing professions in today’s world. Taught as a seperate subject and imparting knowledge about event management has lead to a lot of awareness about how tedious organizing and event could be. People are taking up event management as a profession because it not only requires a sharp‚ creative and an alert mind‚ but it also shows how good you can be as a leader and how well one can work within a team. Event management
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the size‚ form‚ and content of events in this context: explain how the various events are classified and why (think globally) Business Events: Business events can come in all shapes and sizes; both public and private‚ from a grassroots computer-swap-meet in one’s locality to international trade conventions and car shows in exhibition centres. If there is a product‚ there is a business event to promote it. A business event is an umbrella term for any event where the aim is to “...enhance
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ACS 200 Cultural Event #1 02/05/02 Scissors‚ Paper‚ Rock! For my first cultural event of this semester‚ I attended the University Performing Dancers rendition of "Scissors‚ Paper‚ Rock!". This dance performance took place in the Eva Marie Saint Theatre in University Hall here on campus. This performance is considered a cultural event because the game Rock‚ Paper‚ Scissors is an ancient game that many different cultures have claimed to invent. According to the program handed out at the
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Current Event This current event article is about the Supreme Court’s rule that allows people to give political campaigns money. The 5-4 ruling eliminated limits on how much money people can donate in total in one election season. However‚ the decision left intact the current $5‚200 limit on how much an individual can give to any single candidate during a two-year election cycle. Until now‚ an individual donor could give up to $123‚200 per cycle. The ruling means a wealthy liberal or conservative
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YOUTH EMPLOYMENT SUMMIT EVENT PLANNING HANDBOOK HOW TO ORGANIZE AN EVENT Foreword The Youth Employment Summit (YES2002) is being organised on a simple premise: if we successfully raise awareness to the need for promoting youth employment‚ build commitment for action‚ and empower that commitment with knowledge and tools we can create employment opportunities for youth. Based on this‚ the YES2002 goal is to work together to ensure that five hundred million young adults‚ especially youth
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CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
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