Social Media March 18‚ 2014 Social media is a new marketing tool for businesses to interact with their customers in ways that deepen the communication that was not possible before. In addition‚ it is a relatively inexpensive platform for an organization to implement marketing campaigns. Based on this platform‚ businesses become more transparent and consumers have the control of the marketing message. Pros: 1. Lower hard cost compared to traditional marketing‚ such as direct sales
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PayPal Merchant Services: Harvard Case Services Marketing Submitted by Introduction PayPal • Founded in December 1998‚ PayPal is a leading global online payment company. • Purchased by eBay in October 2002. • Over 100 million registered accounts globally and available in 55 markets. • PayPal has a local presence in 13 countries outside the US‚ including UK‚ Canada‚ Australia‚ Austria‚ Belgium‚France‚ Germany‚ Italy‚ Spain‚ Ireland‚ Netherlands‚Switzerland and China. • Supports
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this article as being written by Birkinshaw‚ J.‚ & Crainer‚ S. No such article exists in any database in the OCLS written by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings
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FIN553 Advanced Coporate Finance Case Study: Penelope’s Personal Pocket Phones Group 2 Brian Erber‚ Jaime Carreno‚ Wenliang Zhang‚ Xue Liu (Introduction) Background info about the project. In order to evaluate the NPV of the first-generation phone (project) ignoring the possibility of investing in the second-generation phone (project)‚ we projected the free cash flows (FCF) of the first-generation phone through 2001 to 2006. The total FCF was calculated as EBIT plus deprecation
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Penelope‚ the wife of Odysseus‚ can be compared in various ways to the other characters in Homer ’s poem The Odyssey. Many are the ways Penelope exemplifies the ideal woman‚ in that she conforms to the values and beliefs of her society. These include faithfulness‚ loyalty‚ willpower‚ pride in one ’s home and family‚ and generosity and openness to foreigners (Kline‚ 2004). The role women in ancient Greece had were reflected as inferior to men as they were never seen as heroes or fought in wars‚
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Penelope‚ Loyal Wife of Lord Odysseus While Penelope is not the principal character in Homer’s The Odyssey‚ Odysseus’ perception of her is optimal. The relationship between them is not based on loyalty‚ we‚ the audience‚ have the privilege to understand his genuine feelings towards her. Throughout Odysseus’ journey‚ Homer assures us that he loves Penelope regardless of the fact that he has his episodes of infidelity. Homer also insinuates that Odysseus‚ although maybe not immediately‚ acknowledges
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the submission. Problem definition‚ objective statement‚ analytical rigour and innovative approach have also been taken into account during evaluation. 2. Maximum team size is limited to two members from the same participation group. 3. Entries (Case analysis including Annexures) should not exceed a limit of 1000 words (excluding cover page). This will be taken into consideration during evaluation. 4. Mention the Team No. in the header – eg. “Team No. 136” in the header‚ such that it appears
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late 1970’s‚ the bank has searched for and found innovative ways to use its customer data to improve its business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking where they were: Well understood‚ their needs anticipated and their business was valued
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ever heard of the gruesome Columbine High School massacre? This incident occurred on April 20th 1999 and involved two students embarking on a shooting rampage‚ killing twelve students‚ a teacher and wounding twenty three others. Unfortunately during this incident‚ the school ’s most easily accessible phone was on the complete other side of the school in the library. Perhaps some of these lives could have been saved if the students in this class had cell phones that they could ’ve used to contact the
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efficiency of operations have generated a competitive advantage over the market. Existing and potential competitors are not able to produce at the same low costs and subsequently are not able to offer competitive prices to the market‚ thus increasing LECO ’s market share. The high levels of productivity common to LECO employees can be attributed to motivation and job satisfaction: *Guaranteed employment: no lay offs since 1948‚ instead LECO rotates through co. (skill variety). *Equity: employees earn comparable
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