1. ACQUISITION‚ CONVERSION AND RETENTION TOOLS A customer’s life cycle is the length of the customer’s relationship with a brand and it is marked by different phases. Using the relevant digital campaign tools enables you to ensure that your customer’s life cycle to be as long and as fruitful as possible from driving traffic to your site‚ to converting visitors to customers and finally securing repeat business. The different stages of the online buying cycle are as follows: • Acquisition
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Online Promotion of Tourism in Bangladesh Bangladesh is the land of green countryside‚ Serpentine River‚ natural wonders and colorful cultural life. It is a dream destination for any kind of tourists as it has some mind boggling sites to die for. That’s why travel destinations in Bangladesh are creating much fuss around the world. Bangladesh has some incredible travel destinations which has mesmerized travelers for centuries. These travel destinations of Bangladesh are very unique in nature
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E-MARKETING STRATEGY INDIVIDUAL PAPER (UGB321) UNIVERSITY OF SUNDERLAND MDIS‚ SINGAPORE SUBMITTED BY: AKSHAY OSATWAL FIN: G1099083T BATCH: BMTD5 1402A DATE OF SUBMISSION: 4-APRIL-2014 LECTURER: FRANCIS SOH MODULE LEADER: ALAN CHARLESWORTH Table of Contents Executive summary Michelle ’s fancy dress Costumes is located in the Centre point Shopping Centre on Orchard Road in Singapore. Michelle ’s Fancy Dress Costumes stocks a wide range of costumes for rent featuring
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as well as users’ responses to such impressions. This is summarized and reported to the advertisers to help them evaluate the performance of their campaigns and make better budget allocation decisions. The most popular reporting statistics are the click-through rate and the conversion rate. While these are indicative of the effectiveness of an ad campaign‚ the advertisers often seek to understand more sophisticated long-term effects of their ads on the brand awareness and the user behavior that leads
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Internet has become a part of many people’s lives‚ and no one disputes its significant impact on their lives. For example‚ the Internet has made life easier‚ more comfortable‚ and more efficient for businesses. Today‚ many companies‚ organizations and businesses use the World Wide Web for many purposes like advertising‚ sending and receiving e-mails‚ updating news and publishing personal information‚ which creates opportunity for online marketing that can directly increase sales making it important
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A PROJECT REPORT ON A STUDY ON RECEIVABLE MANAGEMENT SYSTEM OF ONLINE ADVERTISING BUSINESS OF TIMES INTERNET LIMITED A report submitted towards the partial fulfillment of the requirement of the two years full time Post-graduate Diploma in Management Submitted By: MINAKSHI GUPTA POST GRADUATE DIPLOMA IN MANAGEMENT Roll No: 2K81A56 PGDM GENERAL (2008-2010) Asia Pacific Institute of Management 3 & 4 Institutional Area‚ Jasola‚ Sarita Vihar‚ New
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transaction customers information and capabilities to Beyond the websites The convergence of the Internet with broadband connectivity and with TV let marketers integrate commerce and entertainment. 46% clickthrough rate by on-screen promotion 0.5% click-through rate for a Web-based banner ad Beyond the websites The convergence of the Internet with broadband connectivity and with TV let marketers integrate commerce and entertainment. Beyond the home: Mobile devices and Internet access in a
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MHW Ltd Wine & Liquor Importer and distributor Initial Summary It is our goal to pinpoint the smallest‚ and largest of issues concerning the management of the MHW Ltd website. Though the original diagnostics were focused on a single problem‚ further review revealed several online presence and business development goals have been remaining stagnant‚ far below minimum quality and result standards. Goals In order to enhance your online presence‚ we define specific goals that will enable the
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To: Sales Director at Playrite From: Marketing Manager at Playrite Subject: Investigation into opportunities for using digital marketing campaign tools to help build new and existing business Date: 30th November 2012 Contents The importance of acquisition‚ conversion and retention tools in digital campaigns 3 Different types of digital marketing campaign tools 4 Acquiring new customers 4 Converting Sales 5 Retaining Customers 6 Search Engine Marketing for Acquisition 7 Website for
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Number 4 Industry Analysis The Ultimate Fighting Championship is categorized‚ based on the North American Industry Classification System‚ as part of the “Promoters of Performing Arts‚ Sports‚ and Similar Events without Facilities‚” identifying with the code 711320. To analyze the strength of competitive forces within the industry and the attractiveness of the industry‚ we will use the Five Forces Model. The first part of the Five Forces Model is the threat of new entrants. Based on the function
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