reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant ’s rounded average rating‚ I can identify the causal impact of Yelp ratings on demand with a regression discontinuity framework that exploits Yelp‟s rounding thresholds. I present three findings about the impact of consumer reviews on the restaurant industry: (1)
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Introduction For restaurant operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000
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expand its restaurant business by pursuing the purchase of CARTS OF COLORADO‚ a $7 million manufacturer and merchandiser of mobile food carts and kiosks‚ and CALIFORNIA PIZZA KITCHEN‚ a $34 million restaurant chain in the casual dining segment. II. Analysis of the main problemPepsiCo has 3 main segments: soft drinks (35% of PepsiCo ’s sales and 39% of its operating profits in 1991)‚ snack foods (29% of PepsiCo ’s sales and 35% of its operating profits) and restaurants (36% of PepsiCo ’s sales and
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Marketing a Restaurant That you can be Proud of Submitted By: Ryan Burns Submitted To: Professor Linda Berg Date: 3/25/2013 Executive Summary Falling behind to the restaurant across the street? Are you losing business and watching repeat customers slowly start not returning? A restaurants ability to change with the marketplace and its target markets is essential for success‚ especially in our economy at this time where disposal income is much lower. New ideas‚ new strategies and monitoring
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MSc International Hospitality Management RESTAURANTS CONTEXTULALISING HOSPITALITY AND TOURISM LECTURER: - DR. HADYN INGRAM SUBMITTED BY:- HASSAN ALI KHAN L0267KRKR1012 TABLE OF CONTENTS S.NO. CONTENTS PAGES 1.0 Introduction 03 2.0 Literature Review 04 2.1 The CHAMPS model 05 2.2 The RATER model 07 3.0 Analysis and Research findings 08 4.0 Weaknesses
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the
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Applicability of SERVQUAL in restaurants: an exploratory study in a Portuguese resort Vera Patrício (vera.l.patricio@seg-social.pt) Rogério Puga Leal (rpl@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal Zulema Lopes Pereira (zlp@fct.unl.pt) Faculty of Science and Technology‚ Universidade Nova de Lisboa‚ Portugal SERVQUAL is the most popular instrument to ascertain service quality. However‚ some debate exists about its ability to characterize different service
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8.0 Restaurant Trends Demographics Demographics are current statistical characteristics of a population. These types of data are used widely in sociology‚ public policy‚ and marketing. Commonly examined demographics include gender‚ race‚ age‚ disabilities‚ mobility‚ home ownership‚ employment status‚ and even location. Demographics changes will significantly affect restaurant design‚ as aging boomers enter an era of changing physical abilities and their offspring‚ alternately called the echo
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Perceptions of Restaurant Cleanliness: A Cross Cultural Study By Seung Ah Yoo Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann‚ Chair BeomCheol (Peter) Kim Manisha Singal July 9‚ 2012 Blacksburg‚ Virginia Keywords: Service Quality‚ Restaurant Cleanliness‚ Culture Customer Perceptions of Restaurant Cleanliness:
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CHAPTER 1 1. Introduction Today‚ in the restaurant industry. You need to have a Technology that you restaurant can give much attraction and convience to the costumer. The technologies that will help you provide excellent customer service also need to help you more effectively manage costs‚ production‚ and employees. RMS Restaurant Management Systems are the crucial technology components that enable a single outlet or enterprise to better serve its customers and aid employees with food and beverage
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