1. How did Philips become the leading consumer electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetencies? In anticipation of the impending war in the late 1930s‚ Philips transferred its overseas assets to two trusts‚ British Philips and the North American Philips Corporation. It moved most of its vital research laboratories to England and its top management to the United States. Isolated from their parents and supported
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Loctite Corporation – International Distribution Fifty years of business has been good to Loctite‚ a manufacturer and marketer of adhesives‚ sealants‚ and other related products. Most recently‚ the company has started thinking about its international distribution strategy in Hong Kong; Loctite has turned to its already-established and successful ventures in other foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently
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To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics‚ compared them to the industry‚ and examined past performance in this area. Most importantly‚ we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our
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Discussion and Interpretation of Results The addition of HBr to 1-hexene created a 2-bromohexane‚ as indicated from the ethanol silver nitrate test and sodium iodide/acetone test. The observations when the product was subjected to these tests were similar to what were observed with the 2° bromide compound. When subjected to the silver nitrate test‚ the product produced a precipitate at the same rate of the 2° bromide compound‚ and the product produced a hue of yellow that was also similar to the
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"Paul ’s Case": A Narcissistic Personality Disorder By Rob Saari Willa Cather ’s title "Paul ’s Case" (1905) invites us to ponder the question‚ "What exactly is Paul ’s Case?" Cather immediately informs us that Paul ’s case is mysterious. His own father is "perplexed" about his son ’s behavior‚ and the school faculty‚ who meet with Paul to discuss his recent suspension‚ speak of Paul with such "rancor" and "aggrievedness" that it is obvious that Paul ’s is "not a usual case" (221). At first‚ it
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deaf ears. Members of the executive team‚ for their part‚ find Jianguo to be largely indifferent to their input. Can Jianguo adjust to this new culture? And can he succeed without sacrificing his identity? Three experts comment on this fictional case study in R0901A and R0901Z. Katherine Tsang‚ the CEO of Standard Chartered Bank in Shanghai‚ explains the cultural differences between China and France and recommends that Jianguo push his thinking beyond the Chinese market. She also suggests that the
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backpackers. They all wanted to taste the widely heard ‘Better Opportunity’. Andrea’s mother was a teacher by profession‚ and London was a harsh place for her to set her feet. Andrea Levy’s life was full of hitches. She was born in highbury‚ north London. Levy was the youngest of four siblings.
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True Earth 1. Wheeler’s primary choices were between targeting the general audience of all men and women over the age of 34‚ and specifically targeting the high value 18-34 year old women. The upside of taking a generalist approach is that it would be safe. There was already evidence that the 1.0 neilson rating was coming from an audience of women 34 and up. However‚ there are many downsides to this strategy. The primary downside is that men only made up 39% of the viewership‚ yet by targeting
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Paul Kruse grew up in a family that had limited means. When Kruse reached college‚ he studied theology and became a youth minister. Eventually‚ Paul would move out west and join his brother‚ Jonathan. Both brothers began selling mutual funds and insurance to military families‚ a job Paul became very success at; however in 2001‚ 20 years after starting his job‚ was fired. In 2010‚ after moving to Jacksonville‚ Florida‚ Kruse set up a company known as Yorkshire Financial Services and listed himself
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MKTG461 Moon HBR Case “Introducing New Coke” Executive Summary (1pg): Situation Analysis (2pg): It seems that the most important events throughout Coca-Cola’s history have happened at the end of the United States’ involvement in war-times. From the original invention right after the civil war‚ to share prices falling after World War I leading to a mass re-structuration internally‚ to the company’s involvement with World War II soldiers‚ Coke has continually evolved to stay on top. The
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