OF THE BRANDS Patek Philippe vs. Rolex Gizem Ozdemir‚ Cynthia Younes‚ Martin Lemay‚ Alex Beauchesne Table of Contents Introduction to the Watch Industry 3 Customer and Competitor Analysis 4 PATEK PHILIPPE 5 History of Patek Philippe 5 Patek Philippe’s Strategy 6 SWOT Analysis 8 Marketing Mix 9 ROLEX 11 History of the Brand 11 Scope of the Brand 12 SWOT Analysis 12 Marketing Mix 14 Results – Patek Philippe 15 Recommendations Patek Phillipe 16
Premium Brand Luxury good
examine what marketing factors affect on organizations‚ so it provides an analysis of watch industry in Australia such as growth of watch industry and market share of major companies. Also‚ relevant data such as marketing strategy of organization‚ competitors‚ and customers in terms of microenvironment and political and demographic factors in terms of macro environment are identified and evaluated. Furthermore‚ results of data analyzed show that how Patek phillippine builds marketing strategy in order
Premium Watch Marketing
Life’s Work: Philippe Starck An Interview with Philippe Starck by Alison Beard Philippe Starck has said that he can design a chair in two minutes and a hotel in a day and a half. Preferring to work alone‚ sometimes “naked in the bedroom‚” the Frenchman has devised thousands of products‚ interiors‚ and buildings for clients ranging from Microsoft to Baccarat. HBR: What’s the secret to working so quickly and productively? Starck: I am sort of a modern monk. My wife and I have a collection of
Premium
MM 204 - MARKETING COMMUNICATIONS An analysis of the signs and symbols used in Patek Philippe Geneve’s "Begin your own tradition" advert. - MARCH 2007 - INITIAL INTEPRETATION This advert shows a dad helping his son with his homework. This is a common right of passage for many families. The advert stresses conventional family values and the importance of the father-son relationship. The watch is presented as a precious family heirloom which dads should buy to pass on through the generations
Premium Brand Family Marketing
Because Philippe Starck is such a diverse designer he has influenced all fields of design. Philippe has had his hand in designing everything from small home products to yachts. As a young designer‚ it is very inspiring to see the possibilities that can stem from a good imagination. Philippe’s designs are clearly created for the modern man. There is no question that he intends for his designs to cater current civilization. I believe Philippe’s upbringing had a great influence on his becoming
Premium Design
Philippe Pinel Philippe Pinel (20 April 1745 - 25 October 1826) was a French physician who was instrumental in the development of a more humane psychological approach to the custody and care of psychiatric patients‚ referred to today as moral treatment. He also made notable contributions to the classification of mental disorders and has been described by some as "the father of modern psychiatry”. Pinel believed in developing specific practical techniques‚ rather than general concepts and assumptions
Premium Psychiatry
In 1785 a friend of Philippe Pinel’s went mad‚ ran into the country side and was eaten by wolves. Since this incident‚ Pinel gave all of his time to mental illnesses. He became the chief physician at the Paris asylum for the incurable. He found that the conditions were appalling. These men were treated in an unethical manner‚ and were chained to walls and put on display‚ where people would pay to see them. Philippe Pinel is known as the tempered man of the revolution simply because he did not
Premium Frankenstein Mary Shelley Percy Bysshe Shelley
treasured even after his death. Philippe Le Chancelier was most likely born in Paris‚ France in the 1160’s‚ the approximate date in undetermined. Philippe was not only influential through his sermons but his music. During the 1220’s –30’s Philippe released Summa de bono‚ which was an unprecedented achievement for his time. Summa de bono probably contains one of the first treatment of a theme that rose to noticeable quality later in the medieval period. Philippe was one of the first to compose a
Premium Music Baroque music Musical instrument
CASE STUDY “LE PHILIPPE” Question1: Describe all the possible outcomes: As the following graph shows‚ from up to down‚ there are totally 6 possible outcomes depending on whether strike the put option or not and how to determine the new coupon rate at 2017 and 2020 respectively. Question2: Calculate the spot rate We can calculate the spot rate according to 1-5 year spot rate and the available 6-10 coupon rate by bootstrapping. We do not have the available 6-9 year spot rate‚ since the
Premium Bonds Bond Option
Almost every one of the characters in Crash plays a role of prejudice‚ ignorance or racial profiling. I can make this judgment based on various scenes from the movie. One character I believe fills an important role in this movie is Ryan Philippe’s as the racist cop’s partner. I think he is very naïve and has the most to learn about himself. I believe this because although he complains about his partner‚ he doesn’t have to courage to even write a report about his actions. I think the author choose
Premium Race English-language films Film