Recommendations for Ms-Tique Corporation: • Do not introduce proposed new products at proposed prices because they are projected to be way less profitable than your existing one. • Produce the aerosol 5.5 oz package at a higher price‚ $3.95. Results of the research did not show that price was attractive for people or that it kept customers away in fact people were attracted to product for features. Projections on sales were for size and type of containers‚ not for price. Keeping sale projections
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Soft and Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky
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Product Manager‚ Phoebe Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers‚ is currently
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of the test market is as follows: $30‚000 Test Market cost + 10‚000 Set-up cost + 5‚800 10 oz can Production cost + 4‚800 5 ½ oz can Production cost $40‚600 Total test Market cost Based of Soft and Silky’s performance through 2000‚ results from the focus group studies and the performance of analogous products‚ the aerosol container concept should be produced further. 2.5 ½ Oz. Tube Pricing: 5 ½ Oz. Aerosol Pricing: 10 Oz. Aerosol Pricing: Retail Pricing $
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Assignment: Brand Case Analysis: Parvaderm Corporation Overview Parvaderm Corporation is a manufacturer of women’s personal care products. Their full line of products would include hand and body lotions‚ facial creams‚ and a full line of women’s toiletries that are sold under different brand names. The company’s products are currently sold in drug and drug-and-food retailers through rack jobbers (wholesalers that market and set up the product displays in the stores). These rack jobbers receive
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Question 1: What is your assessment of HPC’s capital budgeting process currently in place? Would you recommend any improvements? What is the correct method to value the project? It is mentioned in the case that HPC only carries out financial evaluation after it has completed technical and strategic analysis. This seems to be an incorrect way to do it because you would expect financial to be priority or at least part of the initial analysis on a project. We also see here that they chose to
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forensic anthropologists ran a gel electrophoresis with DNA from Skeleton 3 and two missing persons‚ Julia Ly and Teresa Chen to help in DNA identification. This process would allow restriction enzymes to cut by a specific restriction site and run through the gel‚ where the DNA fragments would move from the negative side to the positive side of the gel due to the negative charge of the phosphate group in DNA. The smaller the DNA fragments‚ the further they move down the gel. As mentioned above‚ the DNA
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INTRODUCTION Shaving gel is a viscous‚ clear gel preparation which is applied before shaving in order to soften the beard‚ lubricate the passage of razor over the face and moisturize the skin. Gels have cross-linked system which exhibits no flow in steady state. Desired characteristics of a Shaving Gel: * It should be clear and transparent. * It should have thick consistency but flowable. * It should lather easily when applied with brush. * It should give clean‚ fresh and moisturized
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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Question 1 1.1 Silica gel chromatography: This is known as the stationary phase in column chromatography. Firstly‚ the tapered exit of the column is sealed using porous material. This porous material serves as support for the packing material‚ and prevents it from exiting the pipe. Thereafter‚ silica gel is compacted into the glass pipe to make the separating column. In finishing preparation of the column‚ the solvent which is used as the mobile phase is then passed through the dry column. Then the
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