ANT 2410: Participant Observation Exercise in Turlington Plaza Going into this project my partner‚ Connor O’Brien‚ and I were both determined to observe students as they move through campus. We felt that this would be a beneficial thing to observe as it would provide us with a wide spectrum of students to observe. It would also give some insight into how students move across campus. After considering multiple possible locations‚ my partner and I decided that the best place on campus for our observations
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Observation for qualitative research By: Fatemeh Hassani I. Context: Koi Kinrara condominium gym center in Puchong II. Date and Duration: March 22nd 2013‚ Friday evening 6 to 8 pm III. Personal Observation: I went in my condo’s gym center to do my exercise and also have my observation practice. The gym has good condition and also clean to be acceptable spend time there and do exercise. All equipments are professional‚ they are from the United States and
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Topic 5 : Methods of Enquiry • Surveys • Focus Groups • In-depth interviews • Use of primary and secondary sources • Participant and non-participant observation Quantitative and Qualitative Research The selection of which research approach is appropriate in a given study should be based upon the problem of interest‚ resources available‚ the skills and training of the researcher‚ and the audience for the research. Although some research may incorporate both quantitative and qualitative methodologies
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Using Material from Item a and Elsewhere‚ Assess the Strengths and Limitations of Participant Observation for the Study of Gender Relations in Schools. Item A How male and female pupils and teachers act towards each other has a major effect on pupils experiences of education. Sociologists are interested in the reason why gender relations take the form they do and their relationship to classroom interaction‚ subject choice‚ achievement and identity. Gender relations affect many areas of school
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factors? Educated observation and participation are the main methods that enable our team to understand user requirements and context of use. Two examples of the ethnographic design approach are shadowing and self-observations. Shadowing is an ethnographic technique to understand a person’s real-time interactions with products‚ services or process and their shifting contexts and needs over the course of a day. Shadowing often focuses on particular events or tasks participants are willing to share
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First exercise - Passive Observation – in groups - submit by Sept 12th Passive Observation - Observation in a Public Place Go to a public setting and carry out a one-hour observation. Choose a place you think will be fun and interesting. Observe and record movements‚ interactions‚ sights‚ sounds‚ spatial arrangements‚ and anything else that strikes you. Be an observer only -- it should be the sort of place where you can sit and take notes without bothering anyone. Examples of this sort of place
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Read the case titled "Starbucks‚ Bank One‚ and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer
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A brand is the symbol‚ name‚ or sign that identifies a specific product or business. Unilever had many different types of brands across the world. And controlling all of them was becoming harder and harder‚ so Unilever decided to reduce its brands from about 1600 to 400. Then a few of them will be selected as Masterbrands‚ and each of them will represent a meaningful unified unit on a global scale. Dove was one of Unilever’s many brands. The first Dove campaign was launched in the 1950s‚ and as
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anthropologists for conducting field research. Sociologists tend to use the term field research or participant observation. Ethno means "people" and graphy means "to describe something." Ethnography is describing people and/or their culture from their perspectives. In other words‚ ethnography describes the meaning of the situation from the point of view of the participants. How do the participants under study make sense of the world in which they are participating? Ethnographers and field researchers
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3 FIELDWORK AND ITS INTERPRETATION Theory without data is empty‚ but data without theory are blind. — C. Wright Mills FIELDWORK Anthropology distinguishes itself from the other social sciences through the great emphasis placed on ethnographic fieldwork as the most important source of new knowledge about society and culture. A field study may last for a few months ‚ a year‚ or even two years or more‚ and it aims at developing as intimate an understanding as possible of the phenomena investigated
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