PROJECT REPORT ON “PARLE AGRO PRIVATE LIMITED” (A FMCG COMPANY) [pic] ACKNOWLEDGEMENT 1. Brief history of the Company Parle Agro is an Indian private limited company that owns several popular brands including Frooti‚ Appy‚ LMN‚ Hippo and Bailley. Several Parle soda brands including Citra Thums Up‚ Limca‚ Gold Spot and Maaza were sold to Coca Cola in 1993 for $40 million. At the time of sale‚ the Parle brands together had a 60% market share in the
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five new ice cream flavours. Tata Tea launched T!ON and enters into non carbonated drinks market. T!ON is a tea and fruit based cold beverage. This is an experiment Tata Tea is doing to attract the youth. The launch of Grappo Fizz is also announced Parle Agro. Like Appy Fizz‚ Grappo Fizz is not just about the brand in a bottle‚ but an entire brand persona woven around it. The bottle in fact communicates directly with consumers introducing Grappo Fizz as Appy Fizz’s cousin. The bottle lists down Grappo
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* About Parle agro- * Parle agro is reputed brand in existing market which is differentiate from other brand. It’s a brand who brought a revolution in market by launching packed mineral water. * Parle agro do compete with other brand and can be identified easily for example * “Mr. Anil Varma is a regional sales manager in Parle agro ‚his day starts with a sip of Taj Mahal Tea‚ He then glances over the business Headlines in Economic Times‚ and gets a refreshing bath with Cinthol
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Campa-cola and used a similar logo. But it failed to catch the fancy of the consumers. Paste captured the market. It had the monopoly as the national drink & over the year developed loyal consumers & an extensive distribution‚ networks & infrastructure. Parle held the market till Pepsi came into the scene in the late eighties. CURRENT STATUS According to estimates the current share of the various segments (approximate) Cola - 57% Orange - 18% Lemon - 13%
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“A comparative study on customer perception towards product of Maruti and Hyundai ‚‚ ‖ Submitted to Submitted by MR.Fahad Beg Vipin kumar B.B.A 4th sem Acknowledgement under my guidance. During this project they have done most efforts to study and understand the subject in detail.In addition to the books mentioned in the bibliography they have referred various study material‚magazine
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In 1929‚ by Sri Mohan Lal Dayal‚ PARLE founded at Bombay. Then Sri Narottam Chouhan added confectionary plants inside PARLE. PARLE has big oven in ASIA. Daley production is 200 Ton. Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages of
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A RESEARCH REPORT ON “SUPPLY CHAIN MANAGEMENT OF LG ELECTRONICS” A report submitted to UP Technical University for the partial fulfillment the degree of Master of Business Administration Submitted to: Submitted by: Mrs. Shweta Singh SUNNY KHAIRA Director of C-MAT MBA 4th semester Roll no. 0714970051
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Table of Contents Case Background 2 Key Findings 2 Recommendations 4 References 5 Case Background Established in 2004‚ BBC Pvt. Ltd. was an Indian chemical manufacturing company that primarily manufactures stable bleaching powder. It should be noted that stable bleaching powder could be manufactured through two different techniques: adsorption or absorption. By using adsorption‚ this means that BBC’s product was of an inferior quality compared
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Summer project report On Brand Awareness of Parle Agro products Undertaken at Parle Agro Pvt. Ltd. Prepared by Rohit Ajmera PGDM-054 (ITM Business School‚ Navi Mumbai) Under the guidance of Company guide College guide‚ Mr. Manish Joshi Prof Sudipto Chatterjee Brand Manager‚ Marketing Department Parle Agro Pvt. Ltd ITM Business School ACKNOWLEDGMENT Firstly‚ I would like to thank the ‘Almighty’ for blessing
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INDUSTRIAL VISIT REPORT ON BALAJI WAFERS PVT. LTD. PREPARED BY: VYAS NIRAJ M CLASS :- S.Y.B.B.A. ACADEMIC YEAR :- 2006 – 2007 ROLL NO :- 55 SEAT NO :- COLLEGE :- CHRIST COLLEGE -:SUBMITTED TO:- SAURASHTRA UNIVERSITY‚ RAJKOT. -:GUIDED BY:- Ms. VINITA AGRAWAL. Ms. DARSHITA GANATRA DECLARATION I‚ the undersigned‚ VYAS NIRAJ M. a student of S.Y.B.B.A. here by declare that the project work presented in this report is my own work and has been carried out
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