CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM
Premium Brand Brand management
“POSITIONING OF BHARTI AXA LIFE INSURANCE PRODUCTS IN NCR” SUMMER INTERNSHIP REPORT Submitted for the Partial Fulfillment of MBA Degree Of AMITY UNIVERSITY‚ UTTAR PRADESH In the FACULTY OF MANAGEMENT By AMARDEEP SINGH A0102107004 [pic] Under the supervision of Mr. Jitendra Kumar Lecturer AMITY BUSINESS SCHOOL AMITY UNIVERSITY‚ UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA 2008 ACKNOWLEDGEMENT The project
Premium Insurance
Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers‚ as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sisters clothes). He then says (after obviouslytired beating the water) to his sister that the
Free Sibling Family Parent
President of SingTel’s Consumer Group RESIDENCE Singapore Changing brand perception – the pragmatic way TEXT Marcel Noordman PHOTO Chris Maluszynski SingTel is transforming itself from a traditional telco to a multimedia solutions company. Yuen Kuan Moon‚ Executive Vice President of SingTel’s Consumer Group‚ makes it clear that digging deeply into what makes consumers tick and bold partnering are crucial in meeting such a challenge. G 16 offensive in the digital consumer market must have
Premium Consumer protection Vice president Singapore
is targeted at Urban Male consumer between the ages of 15-35. The skin-lightening industry is worth at least £100m in India and the Fair-and-Handsome-for-Men range is the latest product from one of the market’s big players. LAUNCH Fair and Handsome was first launched by Emami Ltd in Nepal on 19th Nov. 2005. In India‚the launch was done after testing the product in Andhra Pradesh and Tamil Nadu. The post launch research done in INDIA indicated that 73% consumers reported improvement in complexion
Premium Human skin color Brand Andhra Pradesh
Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a
Premium Marketing
PERCEPTION OF CONSUMERS TOWARDS TAPAL TEA By M.Yasir Hassan MANAGEMENT SCIENCE PROJECT Iqra University Islamabad Campus Fall 2011 ACKNOWLEDGEMENT All praises for almighty Allah to let us accomplish this final project. We would like to express a genuine gratefulness to our instructor Mr. Hammad Bashir for his knowledge‚ instructions and support in making this project. Also‚ we would likely be grateful to our classmates
Premium Tea
Research on: "Consumer preference and perception of Cadbury Chocolate with reference to other market players" By: To: Pooja Patel Chetna Makwana Roll No: 31 MBA (Sem-1) EXECUTIVE SUMMARY: The project title "Consumer preference and perception of Cadbury Chocolate with reference to other market players" deals mainly with the consumer behaviors. In this project I had done extensive market research regarding Cadbury Chocolate and its brands and some competitor’s
Premium Cadbury plc Marketing Chocolate
INTRODUCTION Consumers are responsible factor for the sales of any product or services.So‚ when a new product is launched in the market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words‚ the various reasons which govern and finally force the customer to go for that particular product and services.So‚ Consumer Behavior can
Premium Marketing Biscuit
PARLE PRODUCTS LTD MADE BY: NAZIA BIHARI FY.BMS ROLL NO-10 10/3/2011 BUSINESS ENVIRONMENT INDUSTRIAL VISIT REPORT PARLE AGRO-FOODS OVERVIEW Who we are Parle Products has been India’s largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G‚ and a host of other very popular brands‚ the Parle name symbolizes quality‚ nutrition and great taste. With a reach spanning even to the remotest villages
Premium Biscuit