Brand loyalty is developed when the product fits the personality or the self image of the consumer‚ or when the brand offers the satisfaction or benefits the consumer is seeking and as stated before there are 2 kinds of approaches to brand loyalty. Cognitive brand loyalty can be defined as when a consumer is committed and involved when purchasing a product. Study by J. Walter Thompson‚ a large advertising agency‚ “brand loyalty can be found highest when consumers are personally involved with the
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CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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Agro-based industry would mean any activity involved in cultivation‚ under controlled conditions of agricultural and horticultural crops‚ including floriculture and cultivation of vegetables. Some of the agro based industries in India are Food processing ‚ vegetable oil ‚ cotton textile ‚dairy products ‚leather industries etc. Agro based industries use plant and animal products as their raw material. India is one of the world’s largest producers of food‚ and is the largest producer of milk‚
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PROJECT REPORT AT PARLE PRODUCT PVT. LTD‚ BANGALORE A Project Report submitted in partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINSTRATION (Industry Integrated) TO [pic] MADURAI KAMRAJ UNIVERSITY‚ MADURAI BY RAJNESH KUMAR Reg No. A8751221 Under the guidance of Prof. DR. Y. POORNIMA [pic] RAMAIAH INSTITUTE OF MANAGEMENT STUDIES NEW BEL ROAD‚ BANGALORE JUNE 2008 Certificate This is to certify that the project
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Balamurugan A 093/48 Submitted to Prof. Nimruji Prasad ASSIGNMENT 2 Hatsun Agro Product Limited Why Hatsun? It is more challenging to analyze the CSR activities of a privately owned organization over a co-operative or a NGO as‚ that’s why Hatsun is chosen over Amul or Aavin. A diary based company is chosen because of its effective impact on society and the raw material procured is based on rural part. Any CSR activity will have a significant impact empowering the overall country from the bottom
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product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL FRESH juice. Although SME brand is cheaper than well-known brand‚ but we found that consumer is willing to pay at high cost because of the brand. They
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Marketing Management I Parle Cheese Biscuits Submitted by: Group 3 Section B Table of Contents Objectives and Goals Company Profile Situation Analysis Macro-environment Analysis (PESTEL) SWOT Analysis of Parle Competitive Environment Analysis Consumer Behavior Analysis Marketing Strategy (STP) Branding Strategy & Decisions Marketing Mix: Packaging Marketing Mix: Pricing Decisions Marketing Mix: Promotion Decisions Marketing Mix: Place Decisions References
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CONTROLLED COPY Edible Agro Products Limited: Creating Higher Value for Farmers. One Monday afternoon in July 2010‚ Ashok Agarwal‚ the director of Edible Agro Products Limited (EAPL) sat in his Kolkata office‚ his brows furrowed in confusion as he considered the production figures laid out before him. The reasons for his confusion were the production figures for the harvested produce of the new white sesame variety Gujarat Til-2 (GT-2) from Gujarat‚ a state in Western India (Exhibit 1). Keeping in
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A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1 |Objective |3 | |2 |Introduction
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Parle-G Costlier By 50 Paise Parle-G Costlier By 50 Paise Mumbai‚ July 19: The popular Parle-G‚ glucose biscuits from Parle Products‚ have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike‚ which was decided just before the Budget and was implemented about 10 days ago‚ has taken up the price of a 100
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