The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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Parle Products Ltd. manufactures‚ markets‚ and sells biscuits and confectioneries. It offers glucose‚ milk‚ sweet and salted cream‚ wafer crème‚ cumin seed‚ and cheese biscuits; toffees and hard-boiled candies in chocolate‚ mint‚ cola‚ and tropical fruit flavors; and snacks‚ including chips and wafers. The company sells its products to customers in India‚ the Middle East‚ Africa‚ South East Asia‚ the United States‚ the United Kingdom‚ Canada‚ Australia‚ New Zealand‚ and internationally. Parle Products
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OPPapers.com RESEARCH PAPERS AND ESSAYS FOR ALLJoinLoginWriting ServiceHelpContact UsQuestion? 888-442-7499Join SEARCH Get Better Grades Today By Joining OPPapers.com and Accessing Over 350‚000 Articles and Essays! GET BETTER GRADES “The Impact Of Celebrity Endorsement On A Customer’S Buying Behaviour” Home Page»Business & Economy»Marketing & Advertising “The Impact Of Celebrity Endorsement On A Customer’S Buying Behaviour” “The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour”
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CHAPTER 4: MARKETING THE QUALITY COMMITMENT The main aim of the Parle is to maintain a hygienic condition. It begins from the procurement of the raw material to the packaging and storage of the final product to ensure that a product of long lasting freshness is produced and delivered to the stores for consumers. Expert staff is responsible for the thorough checking of every batch of biscuits and confectionaries using the most modern equipment and technologies ensuring the consistent quality of the
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Table of Contents 1. AGRO-PROCESSING: AN INTRODUCTION 3 2. GROWTH OF AGRO PROCESSING SECTOR 3 3. GOVERNMENT POLICIES 4 4. SWOT ANALYSIS FOR AGRO-PROCESSING INDUSTRY 6 5. GOAL 2015 7 6. ORGANISATION-VAPCOL 8 7. PRODUCT: CASHEW-NUT 9 7.1 Cashew industry in India: An Overview 10 7.2 Supply chain of Cashew product marketed by Vapcol 11 7.3 Value Addition Process 12 7.4 Sales and distribution and Marketing of Cashew nut 12 REFERENCES 13 List of tables Table 1: Agro-Processing Industries
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THE IMPACT OF BRAND ENDORSEMENTS ON CONSUMER BEHAVIOUR IN MTN. 1.0 INTRODUCTION 2.1 Background of the Study According to the American Marketing Association‚ marketing is the process of planning and executing the conception‚ pricing‚ promoting and distribution of ideas‚ goods and services to create exchanges that satisfy individuals and organizational objectives. Thus‚ for companies and organizations to achieve their objectives‚ it is of essence that the marketing tools of product‚ price
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Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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Indian Agro Products Agricultural sector is the mainstay of the rural Indian economy around‚ which the socio-economic privileges and deprivations revolve‚ and any change in its structure is expected to have a corresponding impact on the existing pattern of social equality. The growth of India’s agriculture sector during the 50 years of independence remain impressive at 2.7 % per annum. About two-third of this production growth is aided by gains in crop productivity. The need based strategies adopted
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CONSUMER PERCEPTION ON SECURITY IN E-COMMERCE PORTALS ABSTRACT With the introduction of internet and e-commerce many companies have been performing their business transactions through e portals such as C2B (Consumer to Business)‚ B2C (Business to Consumer) etc. Increasing technology changes has bought tremendous changes in online business transactions and /or processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online
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cent of labour force is employed in the agriculture. Textiles‚ sugar‚ vegetable oil and plantation industries derive their raw materials from agriculture. These are therefore called agro-based industries. The Sugar Industry: After the cotton textile industry‚ the sugar industry is the most important agro-based industry in India. It provides employment to about 0.5 million skilled and unskilled workers constituting about 7.5% of the rural population and about 45 million sugarcane farmers
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