products? o Parle o Priya gold o Sunfeast o Britannia Q2. Which brand offers you better profit margin ? o Parle o Priya gold o Sunfeast o Britannia Q3. Rate on the basis of sales 1 2 3 4 5 Parle o o o o o Priya gold o o o o o Sunfeast o o o o o Britannia o o o o o Q4. Which brand gives maximum offers/discounts ? o Parle o Priya gold o Sunfeast o Britannia Q5.Which brand has the maximum product line ? o Parle o Priya gold
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19.5 | Main Categories of Biscuits : Glucose‚ Marie‚ Sweet‚ Salty‚ Cream & Milk. Glucose biscuits accounts for more than 50% of the total biscuit market value‚ Parle G dominate this market with more than 60% share followed by Britannia and ITC.Brands :- Major brands The Indian biscuit industry is dominated by major brands like Parle‚ Britannia‚ and Sunfeast. Also the category has strong regional brands such as Priya Gold-North‚ Cremica-North & West‚ Dukes-South and Anmol-East & North.Other
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bakeries). • Biscuit market in India is around 12‚662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38% • Priya Gold – 15% • ITC- 11% • Rest- 6% • The export of biscuits contributes to 15% of annual production; however imports have not shown any significant growth in the last 2 years. • IBMA estimates annual growth in the
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INTERNATIONAL MANAGEMENT A PROJECT REPORT ON BRITANNIA INDUSTRIES LTD Submitted to Dr. A.K.Sengupta Submitted By‚ Nivedita Birdawde MBA Britannia Industries Limited is an Indian company based in Bangalore that is famous for its Britannia and Tiger brands of biscuit‚ which are highly recognized throughout the country which was founded in the year 1982. Britannia is one of India’s leading biscuit firms‚ with an estimated 38% market share. Major Activity: The Company’s principal activity is the
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Chapter 7 BISCUIT INDYSTRY ANALYSIS AND MODELS 7.1. PESTL Analysis: s Explanation In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). The "radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function
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Pepsi are discovering there is more money in water than coloured water. Things are warming up in the Rs 10 billion bottled-drinking water market and competitors‚ including Parle ’s Ramesh Chauhanjace the threat of a whitewash." - Business Today‚ September 16‚ 2001. The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand-Bisleri. Bisleri mineral water was the market leader in the early 1990s. The brand started losing
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venture with two local partners‚ Voltas and Punjab Agro‚ forming “Pepsi Foods Ltd.” While Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle‚ the leader in the beverage industry. As both companies would soon discover‚ “competing in India requires special knowledge‚ skills‚ and local expertise…what works here does not always work there.” (Cateora & Graham‚ 2008‚ p. 604). In this article
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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CHAPTER 1 1. Introduction 1.1 History of Biscuit Industry Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture‚ and hard tack (biscuits)
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INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
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