Introduction Defining FMCG Industry Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also
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INTRODUCTION Gone are the days when “buyer beware” was the trend. The sellers used to dictate their terms as the competition was less. But after the Liberalization‚ Globalizations and Privatization in 1991‚ more companies entered into India. This changed the situation form “Buyer’s beware” to “Sellers beware”. It became more difficult for the companies to sustain in the cut throat competition. They had to shift their focus from product centric to customer centric. Companies had to think smart instead
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Britannia Industries Ltd. & Nestlé India Ltd. A comparison of financial statements Submitted to: Prof. Seshadev Sahoo Submitted By: Group 1 Chandan Gupta Sona Sood Shivaki Deshwal Samuel Nigg Nishant X. Jeyaraj PGP28086 PGP28068 PGP28202 IEP14002 PGP26029 INDIAN INSTITUTE OF MANAGEMENT LUCKNOW 5th September‚ 2013 Table of Contents 1. Overview of the companies (only financial‚ profitability‚ activity-sales‚ market cap and other significant aspect)
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Term Paper On The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations “SIX SIGMA” TABLE OF CONTENTS S.No TOPICS PAGE No. 1. Acknowledgement 3 2. Objective 4 3. Introduction 5 4. History 7 5. Central Concepts 8 6. Process 9 7. Scale of measurement 10 8. Methodology 11 9. Tools and Themes 12
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RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
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[pic] Fluent French Experiences of an English speaker by Erik T. Mueller Citation: Mueller‚ Erik T. (1998). Fluent French: Experiences of an English speaker. New York: Signiform. Available: http://www.signiform.com/french/ Read more about French [pic] Contents 1. What would it be like to speak French fluently? 2. Section 1: Words and expressions 1. The basics of spoken French 2. Conversational tics 3. Synonyms for good 4. Hedges
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REPORT ON INDIAN BEVERAGE INDUSTRY 1. Beverage Overview------------------------------------------------------ 3 2. Indian Beverage Industry----------------------------------------------- 4 3. Share of Volume by Beverage Category of India---------------------- 7 4. Per Capita Consumption In India--------------------------------------- 8 5. Key Figures on Indian Beverage Industry------------------------------ 9 6. Factors driving developments
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Le système politique britannique Introduction : Dès 1215‚ le Royaume-Uni a constitué une exception politique en Europe. C’est une monarchie constitutionnelle‚ c’est-à-dire un régime qui reconnaît un souverain comme chef d’Etat‚ mais dont les pouvoirs sont limités par une constitution. Cependant‚ à la différence de la France‚ le Royaume-Uni ne possède pas de constitution écrite à proprement parler. Cette constitution repose sur des textes fondamentaux tels que l’Habeas Corpus ou le Bill of Rights
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Participate in the world ’s largest photo competition and help improve Wikipedia! ------------------------------------------------- Terrorism in India From Wikipedia‚ the free encyclopedia | This article has multiple issues. Please help improve it or discuss these issues on thetalk page. This article needs additional citations for verification. (June 2009) | This article ’s factual accuracy is disputed. (March 2010) | | Terrorism | * Definitions * History * Incidents |
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HOW CAN CORNFLAKES COMPANIES EXPAND THE CATEGORY? The Indian breakfast cereal market is a small market when compared to countries like the USA but it is growing rapidly. This segment was valued at $139 million in 2012 and has witnessed a doubling of market growth over the past six years. It is comprised of cold cereals like cornflakes and muesli which represent 60% of the market and hot cereals like oats which represent 40% of the market. The market leader in this segment is Kellogg‚ which is far
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