INTRODUCTION Company Background . AirAsia Berhad was established in 1993 and started operations on 18 November 1996. On December 2‚ 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator
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1.0 Introduction Our MKT303/310 lecturer‚ Mr. Lawrence Sheah had assigned us a group assignment which takes up to 30% of the coursework. This group assignment has been done by Teah Su Hoey‚ Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business
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Astro Malaysia Holdings Berhad had used Facebook as one of the marketing and promotional strategy. It had been used to update the latest information of the company‚ new promotion‚ and description of the movie or drama that will show on. Prior of 15 October 2012‚ they had launched numerous promotional and marketing strategies for example adding new channel‚ roadshow and Free HD upgrade plus two months free Broadband and Astro Super Pack rebates. On October 2012‚ Astro posted that it will add KBS
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Melaka Rivers and Coastal Development Corporation Melaka State Government companies 1. Kumpulan Melaka Berhad (KMB) 2. Institut Seni Malaysia Melaka (ISMMA) 3. Institut Kajian Sejarah dan Patriotisme Malaysia (IKSEP) 4. Institut Pengurusan & Integriti Melaka (INSPIM) 5. Dunia Melayu Dunia Islam (DMDI) 6. Pusat Zakat Melaka (PZM) 7. Putra Hospital Sdn Bhd 8. Melaka ICT Holding Sdn Bhd (MICTH) 9. Melaka Hari Ini - Akhbar Rasmi Negeri Melaka 10. Melaka International Trade Center (MITC)
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WHAT CAN DAMAGE TO A BRAND IMAGE? CITE SOME EXAMPLES An organization’s brand is its heart and spirit. It’s a living thing‚ to be treasured‚ cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important‚ a brand is how others see‚ perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly‚ self-serving slogans. An organization’s brand – whether major corporation or entrepreneurial
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(599171-D) A. A1. NOTES TO THE INTERIM FINANCIAL REPORT Basis of Preparation The interim financial report is unaudited and has been prepared in accordance with FRS 134: “Interim Financial Reporting” and paragraph 9.22 of the Bursa Malaysia Securities Berhad (“Bursa Securities”) Listing Requirements and should be read in conjunction with the Group’s audited financial statements for the year ended 31 December 2008. The accounting policies and presentation adopted by the Group in this interim financial
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Takaful and Actuarial Practices (TK2002) 1000490 Ahmad Azhar Bin Mohd Juwaidi 1000490 International Center for Education in Islamic Finance This project paper is a partial fulfillment of Module TK2002 of Certified Islamic Finance Professional (CIFP) INCEIF September 2013 1|Page Takaful and Actuarial Practices (TK2002) 1000490 Question Whilst the development of the takaful industry has been rapid many takaful operators fail to distinguish themselves from their insurance
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1.0 INTRODUCTION Malaysia Airlines In Malaysia‚ there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline‚ Air-Asia and Berjaya-Air. In reality‚ these 3 different airline companies provide different kind of services for their customers with different needs. For now‚ let’s take a closer look at these 3 companies individually. First of all‚ Malaysia Airline System or better known as MAS‚ is Malaysia’s
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partnerships with other banks that have ultimately lead to the RHB Banking Group that we are today. Kwong Yik Bank Berhad 1913 - Established with a start-up capital of RM300‚000 at the Old Market Square in Kuala Lumpur‚ making it Malaya’s first local bank 1997 - Merges with DCB Bank Berhad‚ making it the country’s biggest ever banking merger at that time Sime Bank Berhad (formerly known as UMBC Bank) 1959 - A group of businessmen‚ led by Mr Chang Ming Thien‚ a prominent figure
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for this problem‚ the process of decision making must be understand. Accounting systems also provide a check for the validity of that information through the process of auditing and accountability. In this report‚ we are going to relate Air Asia Berhad with the discussion we have selected. We are using the annual report of 2007 and 2008 to make a comparison related with the topic. Content Accounting will be only relevant in decision making when the information provided relates to the past‚ as
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